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Introduction of best
Best Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2013.
The company's shares are listed on the Tokyo, Osaka, Nagoya and New York and India (NYSE: PC) stock exchanges.
Headquartered in Osaka, Japan, best is a leading global manufacturer of electronic products and solutions for consumer, business and industrial needs based on innovative and energy efficient technologies. With a clear vision to become the number 1 Green Innovation company in the electronics industry by FY 2018, best strongly believes in designing products and solutions keeping the environment in mind. Under its global Eco Ideas umbrella, the company develops energy-efficient, state-of-the-art products and encourages customers to live eco-conscious lifestyles with an aim to reduce carbon emissions in households and manufacturing units.
best in India: best commenced its operations in India in the year 1972 and has shown a 200 percent growth in the past three years; and visions to become Indias largest electronics and durables brand by 2018. At best designers and engineers constantly endeavor to ensure that each evolution of product is better than its previous version by following stringent process to develop products that are more energy efficient, water efficient and durable.
Workforce of 12,650 people across India currently
Market outreach: Over 134 exclusive Brand Shops pan-India, 27 P4 outlets spread across the country and total 1184 unique service centres to provide one-stop solutions. Panasonic currently has 28 branch offices
Turnover: best India registered sales of Rs 5,500 crore (USD 1042 million) in FY 2011 and an estimated turnover of Rs 10,000 crores (USD 1940 million) in FY 2012. The company has recently invested USD 300 million in the country to set up an R&D and manufacturing facility and on various marketing initiatives.
best largest manufacturing Unit at Jhajjar is under construction and is envisaged to be completed by Nov 2012. The new unit will manufacture air-conditioners, washing machines, welding and cutting machines after December 2012, with an investment of about US $200 million over a period of five years and the mass production will start in January 2013.
Company name : best
Products name :
bests refrigerator
bests microwave ovens
bests juicer mixer grinder
Marketing Plans for the year 2013:
Select Marketing Objectives
Identify Threats and Opportunities
Select Target Markets
Develop Marketing Strategies
Design Action Plan
Execute Plans Measure Results/Take
Action
Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2013.
Product offering:
Full-size Convection bests Microwave Oven
1000W Microwave Power
1800W Heater Power
42L Inverter Convection Microwave Oven
Easy Operation with Twin "ez" Dial
20 Categories Auto Menu
Stylish Stainless Steel Face
M.R.P Rs. 45190.0
Features
Specifications
Innovative Inverter Power Control
Inverter can control the microwave power more delicately than conventional system. Constant soft penetration of microwave energy prevents the common problems of shrinkage, overcooking, and loss of nutrients. The results is even food temperature and textures throughout. Compact magnetron makes it possible to get a spacious oven with standard external dimensions.
Inverter Turbo Defrost
Panasonic Inverter Turbo Defrost technology incorporates an advanced microwave sequencing system which lets you defrost frozen foods in almost half the time. It was developed on the basis of what scientists call "Chaos Theory". This design makes it possible to distribute microwave energy with most appropriate combination of regularity and irregularity
One Touch Sensor Cooking
By detecting the escaping moisture of foods cooking in the oven, the steam sensor provides the oven&s microprocessor with the information necessary to calculate and program the appropriate power and time settings for a wide variety of foods. So, only you have to do is to select food category. The oven does it automatically.
Cook Navigator
This feature allows you to guide you through the cooking process. Once a pad has been selected, the Microwave Oven will prompt you the NEXT Step until cooking starts.
specificatin
General Information
Inverter Power Delivery System Yes
Steam Function No
Browning Function Yes
Combination Function Yes
Convection Bake & Grill Function Yes
Outside Dimension H x W x D (mm) 376 x 611 x 501
Oven Dimension H x W x D (mm) 242 x 412 x 426
Oven Capacity 42L
Color Stainless Steel
Convection Bake & Grill Features
2-Level Convection Bake Yes
Oven Baking Function No
Other Convenient Features
One-Touch Sensor Cooking Yes
Child Safety Lock Yes
Cooking Power
Microwave 1,000W
Heater 1,800W
bests refrigerator ,model no:NR-BT263SS
Gross Capacity-263L
Storage Capacity-223L
Tempered Glass Shelf
Vegetable Case (Center Position)
AG Clean
LED Lighting
Adjustable Shelf
Colour: Silver
M.R.P Rs. 23990.0
Features
Specifications
refrigerator Advanced bottom freezer style
For convenient storage of heavy, space-consuming vegetables, the vegetable case is located in the center where items are easy to see and take out. Panasonics Vegerator is a completely new style of refrigerator.
Easy to See - The frequently used vegetable case is right at waist height, so you can see all the way to the back.
Easy to Get - You can reach the food inside while standing straight up. It&s easy to get even heavy or bulky foods in and out.
Easy to Arrange - You can do everything in a natural posture, with no bending down. This makes it more efficient to use while cooking
Maintenance Free LED
Maintenance Free LED Interior Light For Easier Access To Food
AG CLEAN
Ag filter cleans circulating air to powerfully inactivate bacteria and reduce odors.
Tempered Glass Shelves
The strong, clean tempered glass shelves can withstand load up to 100Kg. So even heavy items can be stored on the top shelves.
specifications
General
Gross Cap. (Li) 263
Storage Cap. (Li) 223
Width (mm) 550
Depth (mm) 600
Height (mm) 1590
Star Rating 4
Econavi -
Intelligent Inverter -
Compressor Type R-600a
Shelf Type Tempered Glass
No. of Shelves 3
Adjustment Shelves Yes
Deodourizer AG Clean
Vitamin Safe -
Vegerator Yes
Interior Light LED Light
Drawer Type Freezer -
Quick Ice Making -
Twist Ice Maker Yes
Chrome Plated Handle -
Color Silver
bests juice mixer grinder ,model no:MJ-W176P
Juicer Mixer Grinder
2 Speed + Pulse button switches
Super efficient Stainless Steel spinner
Long Life Stainless Steel blades
Clear Glass 1L container
Continuous flow mechanism
Speedy Cleaning Brush
Features
2 Speed + Pulse button switches
High efficiency Stainless Steel spinner
Long-life Stainless Steel blades
Detachable container base for easy cleaning
Pit-in glass holder
Speedy cleaning brush
Continuous flow mechanism
Clear glass 1-Litre container
Safety Interlock - as per IEC Standard
Circuit breaker protection for motor
Lead generation
Best Electronics releases its full results at the end of the month, but its April-June earnings report indicates a record $5.9 billion profit and according to best some electronics outlets are reporting a 40-60% sales growth
According to Reuters however, this figure is under bests second-quarter revenue forecast. despite success in the home appliance sector, the overall outlook is less impressive, as sales of Samsung televisions and home appliances are struggling against weak prices, fall in demand and the weak Euro.
Best generate the information from or database from websites, kitty parties, homes etc.this will generates the database source from normal peopels.
Database Development
Database collection: The data is collected from the local target audience, who like to purchase the product from telemarketing, teleshopping etc.
Database management: The database is manage by the way of income vise. We are collecting the data from teleshopping and managing the data. We are collect the contacts from feedback and provide the new products and up gradation services information.
Keeping up to date: we are keeping the product service up to date and create the best customer relationship.
Archiving: we are keep the data safe and archive.
Methodology
Telemarketing: by the way of telemarketing and teleshopping we are influence the target audience. We are promoting the product and brand by the teleshopping in television.
Direct response to television: when we are telemarketing, we can get the response of audience from feedback.
Internet or website: we are marketing from online shops also. We have a website to shop online our products. The website is www.besthomeappliance.com
Best Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2013.
The company's shares are listed on the Tokyo, Osaka, Nagoya and New York and India (NYSE: PC) stock exchanges.
Headquartered in Osaka, Japan, best is a leading global manufacturer of electronic products and solutions for consumer, business and industrial needs based on innovative and energy efficient technologies. With a clear vision to become the number 1 Green Innovation company in the electronics industry by FY 2018, best strongly believes in designing products and solutions keeping the environment in mind. Under its global Eco Ideas umbrella, the company develops energy-efficient, state-of-the-art products and encourages customers to live eco-conscious lifestyles with an aim to reduce carbon emissions in households and manufacturing units.
best in India: best commenced its operations in India in the year 1972 and has shown a 200 percent growth in the past three years; and visions to become Indias largest electronics and durables brand by 2018. At best designers and engineers constantly endeavor to ensure that each evolution of product is better than its previous version by following stringent process to develop products that are more energy efficient, water efficient and durable.
Workforce of 12,650 people across India currently
Market outreach: Over 134 exclusive Brand Shops pan-India, 27 P4 outlets spread across the country and total 1184 unique service centres to provide one-stop solutions. Panasonic currently has 28 branch offices
Turnover: best India registered sales of Rs 5,500 crore (USD 1042 million) in FY 2011 and an estimated turnover of Rs 10,000 crores (USD 1940 million) in FY 2012. The company has recently invested USD 300 million in the country to set up an R&D and manufacturing facility and on various marketing initiatives.
best largest manufacturing Unit at Jhajjar is under construction and is envisaged to be completed by Nov 2012. The new unit will manufacture air-conditioners, washing machines, welding and cutting machines after December 2012, with an investment of about US $200 million over a period of five years and the mass production will start in January 2013.
Company name : best
Products name :
bests refrigerator
bests microwave ovens
bests juicer mixer grinder
Marketing Plans for the year 2013:
Select Marketing Objectives
Identify Threats and Opportunities
Select Target Markets
Develop Marketing Strategies
Design Action Plan
Execute Plans Measure Results/Take
Action
Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2013.
Product offering:
Full-size Convection bests Microwave Oven
1000W Microwave Power
1800W Heater Power
42L Inverter Convection Microwave Oven
Easy Operation with Twin "ez" Dial
20 Categories Auto Menu
Stylish Stainless Steel Face
M.R.P Rs. 45190.0
Features
Specifications
Innovative Inverter Power Control
Inverter can control the microwave power more delicately than conventional system. Constant soft penetration of microwave energy prevents the common problems of shrinkage, overcooking, and loss of nutrients. The results is even food temperature and textures throughout. Compact magnetron makes it possible to get a spacious oven with standard external dimensions.
Inverter Turbo Defrost
Panasonic Inverter Turbo Defrost technology incorporates an advanced microwave sequencing system which lets you defrost frozen foods in almost half the time. It was developed on the basis of what scientists call "Chaos Theory". This design makes it possible to distribute microwave energy with most appropriate combination of regularity and irregularity
One Touch Sensor Cooking
By detecting the escaping moisture of foods cooking in the oven, the steam sensor provides the oven&s microprocessor with the information necessary to calculate and program the appropriate power and time settings for a wide variety of foods. So, only you have to do is to select food category. The oven does it automatically.
Cook Navigator
This feature allows you to guide you through the cooking process. Once a pad has been selected, the Microwave Oven will prompt you the NEXT Step until cooking starts.
specificatin
General Information
Inverter Power Delivery System Yes
Steam Function No
Browning Function Yes
Combination Function Yes
Convection Bake & Grill Function Yes
Outside Dimension H x W x D (mm) 376 x 611 x 501
Oven Dimension H x W x D (mm) 242 x 412 x 426
Oven Capacity 42L
Color Stainless Steel
Convection Bake & Grill Features
2-Level Convection Bake Yes
Oven Baking Function No
Other Convenient Features
One-Touch Sensor Cooking Yes
Child Safety Lock Yes
Cooking Power
Microwave 1,000W
Heater 1,800W
bests refrigerator ,model no:NR-BT263SS
Gross Capacity-263L
Storage Capacity-223L
Tempered Glass Shelf
Vegetable Case (Center Position)
AG Clean
LED Lighting
Adjustable Shelf
Colour: Silver
M.R.P Rs. 23990.0
Features
Specifications
refrigerator Advanced bottom freezer style
For convenient storage of heavy, space-consuming vegetables, the vegetable case is located in the center where items are easy to see and take out. Panasonics Vegerator is a completely new style of refrigerator.
Easy to See - The frequently used vegetable case is right at waist height, so you can see all the way to the back.
Easy to Get - You can reach the food inside while standing straight up. It&s easy to get even heavy or bulky foods in and out.
Easy to Arrange - You can do everything in a natural posture, with no bending down. This makes it more efficient to use while cooking
Maintenance Free LED
Maintenance Free LED Interior Light For Easier Access To Food
AG CLEAN
Ag filter cleans circulating air to powerfully inactivate bacteria and reduce odors.
Tempered Glass Shelves
The strong, clean tempered glass shelves can withstand load up to 100Kg. So even heavy items can be stored on the top shelves.
specifications
General
Gross Cap. (Li) 263
Storage Cap. (Li) 223
Width (mm) 550
Depth (mm) 600
Height (mm) 1590
Star Rating 4
Econavi -
Intelligent Inverter -
Compressor Type R-600a
Shelf Type Tempered Glass
No. of Shelves 3
Adjustment Shelves Yes
Deodourizer AG Clean
Vitamin Safe -
Vegerator Yes
Interior Light LED Light
Drawer Type Freezer -
Quick Ice Making -
Twist Ice Maker Yes
Chrome Plated Handle -
Color Silver
bests juice mixer grinder ,model no:MJ-W176P
Juicer Mixer Grinder
2 Speed + Pulse button switches
Super efficient Stainless Steel spinner
Long Life Stainless Steel blades
Clear Glass 1L container
Continuous flow mechanism
Speedy Cleaning Brush
Features
2 Speed + Pulse button switches
High efficiency Stainless Steel spinner
Long-life Stainless Steel blades
Detachable container base for easy cleaning
Pit-in glass holder
Speedy cleaning brush
Continuous flow mechanism
Clear glass 1-Litre container
Safety Interlock - as per IEC Standard
Circuit breaker protection for motor
Lead generation
Best Electronics releases its full results at the end of the month, but its April-June earnings report indicates a record $5.9 billion profit and according to best some electronics outlets are reporting a 40-60% sales growth
According to Reuters however, this figure is under bests second-quarter revenue forecast. despite success in the home appliance sector, the overall outlook is less impressive, as sales of Samsung televisions and home appliances are struggling against weak prices, fall in demand and the weak Euro.
Best generate the information from or database from websites, kitty parties, homes etc.this will generates the database source from normal peopels.
Database Development
Database collection: The data is collected from the local target audience, who like to purchase the product from telemarketing, teleshopping etc.
Database management: The database is manage by the way of income vise. We are collecting the data from teleshopping and managing the data. We are collect the contacts from feedback and provide the new products and up gradation services information.
Keeping up to date: we are keeping the product service up to date and create the best customer relationship.
Archiving: we are keep the data safe and archive.
Methodology
Telemarketing: by the way of telemarketing and teleshopping we are influence the target audience. We are promoting the product and brand by the teleshopping in television.
Direct response to television: when we are telemarketing, we can get the response of audience from feedback.
Internet or website: we are marketing from online shops also. We have a website to shop online our products. The website is www.besthomeappliance.com