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  • dm project on best electronics

    Introduction of “best”
    “Best” Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2013.

    The company's shares are listed on the Tokyo, Osaka, Nagoya and New York and India (NYSE: PC) stock exchanges.
    Headquartered in Osaka, Japan, best is a leading global manufacturer of electronic products and solutions for consumer, business and industrial needs based on innovative and energy efficient technologies. With a clear vision to become the number 1 Green Innovation company in the electronics industry by FY 2018, best strongly believes in designing products and solutions keeping the environment in mind. Under its global Eco Ideas umbrella, the company develops energy-efficient, state-of-the-art products and encourages customers to live eco-conscious lifestyles with an aim to reduce carbon emissions in households and manufacturing units.
    best in India: best commenced its operations in India in the year 1972 and has shown a 200 percent growth in the past three years; and visions to become India’s largest electronics and durables brand by 2018. At best designers and engineers constantly endeavor to ensure that each evolution of product is better than its previous version by following stringent process to develop products that are more energy efficient, water efficient and durable.
    • Workforce of 12,650 people across India currently
    • Market outreach: Over 134 exclusive Brand Shops pan-India, 27 P4 outlets spread across the country and total 1184 unique service centres to provide one-stop solutions. Panasonic currently has 28 branch offices
    • Turnover: best India registered sales of Rs 5,500 crore (USD 1042 million) in FY 2011 and an estimated turnover of Rs 10,000 crores (USD 1940 million) in FY 2012. The company has recently invested USD 300 million in the country to set up an R&D and manufacturing facility and on various marketing initiatives.
    • best largest manufacturing Unit at Jhajjar is under construction and is envisaged to be completed by Nov 2012. The new unit will manufacture air-conditioners, washing machines, welding and cutting machines after December 2012, with an investment of about US $200 million over a period of five years and the mass production will start in January 2013.

    Company name : best
    Products name :
    • best’s refrigerator
    • best’s microwave ovens
    • best’s juicer mixer grinder

    Marketing Plans for the year 2013:
    • Select Marketing Objectives
    • Identify Threats and Opportunities
    • Select Target Markets
    • Develop Marketing Strategies
    • Design Action Plan
    • Execute Plans – Measure Results/Take
    • Action
    • Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2013.






















    Product offering:









    Full-size Convection best’s Microwave Oven

    • 1000W Microwave Power
    • 1800W Heater Power
    • 42L Inverter Convection Microwave Oven
    • Easy Operation with Twin "ez" Dial
    • 20 Categories Auto Menu
    • Stylish Stainless Steel Face
    • M.R.P Rs. 45190.0

    Features
    • Specifications
    • Innovative Inverter Power Control
    • Inverter can control the microwave power more delicately than conventional system. Constant soft penetration of microwave energy prevents the common problems of shrinkage, overcooking, and loss of nutrients. The results is even food temperature and textures throughout. Compact magnetron makes it possible to get a spacious oven with standard external dimensions.
    • Inverter Turbo Defrost
    • Panasonic Inverter Turbo Defrost technology incorporates an advanced microwave sequencing system which lets you defrost frozen foods in almost half the time. It was developed on the basis of what scientists call "Chaos Theory". This design makes it possible to distribute microwave energy with most appropriate combination of regularity and irregularity
    • One Touch Sensor Cooking
    • By detecting the escaping moisture of foods cooking in the oven, the steam sensor provides the oven&s microprocessor with the information necessary to calculate and program the appropriate power and time settings for a wide variety of foods. So, only you have to do is to select food category. The oven does it automatically.
    • Cook Navigator
    • This feature allows you to guide you through the cooking process. Once a pad has been selected, the Microwave Oven will prompt you the NEXT Step until cooking starts.

    • specificatin
    • General Information
    • Inverter Power Delivery System Yes
    • Steam Function No
    • Browning Function Yes
    • Combination Function Yes
    • Convection Bake & Grill Function Yes
    • Outside Dimension H x W x D (mm) 376 x 611 x 501
    • Oven Dimension H x W x D (mm) 242 x 412 x 426
    • Oven Capacity 42L
    • Color Stainless Steel
    • Convection Bake & Grill Features
    • 2-Level Convection Bake Yes
    • Oven Baking Function No
    • Other Convenient Features
    • One-Touch Sensor Cooking Yes
    • Child Safety Lock Yes
    • Cooking Power
    • Microwave 1,000W
    • Heater 1,800W





    • best’s refrigerator ,model no:NR-BT263SS
    • Gross Capacity-263L
    • Storage Capacity-223L
    • Tempered Glass Shelf
    • Vegetable Case (Center Position)
    • AG Clean
    • LED Lighting
    • Adjustable Shelf
    • Colour: Silver
    • M.R.P Rs. 23990.0

    • Features
    • Specifications
    • refrigerator –Advanced bottom freezer style

    • For convenient storage of heavy, space-consuming vegetables, the vegetable case is located in the center where items are easy to see and take out. Panasonic’s Vegerator is a completely new style of refrigerator.

    • Easy to See - The frequently used vegetable case is right at waist height, so you can see all the way to the back.
    • Easy to Get - You can reach the food inside while standing straight up. It&s easy to get even heavy or bulky foods in and out.
    • Easy to Arrange - You can do everything in a natural posture, with no bending down. This makes it more efficient to use while cooking

    • Maintenance Free LED

    • Maintenance Free LED Interior Light For Easier Access To Food

    • AG CLEAN

    • Ag filter cleans circulating air to powerfully inactivate bacteria and reduce odors.

    • Tempered Glass Shelves
    • The strong, clean tempered glass shelves can withstand load up to 100Kg. So even heavy items can be stored on the top shelves.

    • specifications
    • General
    • Gross Cap. (Li) 263
    • Storage Cap. (Li) 223
    • Width (mm) 550
    • Depth (mm) 600
    • Height (mm) 1590
    • Star Rating 4
    • Econavi -
    • Intelligent Inverter -
    • Compressor Type R-600a
    • Shelf Type Tempered Glass
    • No. of Shelves 3
    • Adjustment Shelves Yes
    • Deodourizer AG Clean
    • Vitamin Safe -
    • Vegerator Yes
    • Interior Light LED Light
    • Drawer Type Freezer -
    • Quick Ice Making -
    • Twist Ice Maker Yes
    • Chrome Plated Handle -
    • Color Silver

    best’s juice mixer grinder ,model no:MJ-W176P
    • Juicer Mixer Grinder
    • 2 Speed + Pulse button switches
    • Super efficient Stainless Steel spinner
    • Long Life Stainless Steel blades
    • Clear Glass 1L container
    • Continuous flow mechanism
    • Speedy Cleaning Brush

    • Features
    • 2 Speed + Pulse button switches
    • High efficiency Stainless Steel spinner
    • Long-life Stainless Steel blades
    • Detachable container base for easy cleaning
    • Pit-in glass holder
    • Speedy cleaning brush
    • Continuous flow mechanism
    • Clear glass 1-Litre container
    • Safety Interlock - as per IEC Standard
    • Circuit breaker protection for motor













    Lead generation

    • Best Electronics releases its full results at the end of the month, but its April-June earnings report indicates a record $5.9 billion profit and according to best some electronics outlets are reporting a 40-60% sales growth

    • According to Reuters however, this figure is under best’s second-quarter revenue forecast. despite success in the home appliance sector, the overall outlook is less impressive, as sales of Samsung televisions and home appliances are struggling against weak prices, fall in demand and the weak Euro.

    • Best generate the information from or database from websites, kitty parties, homes etc.this will generates the database source from normal peopels.

















    Database Development

    • Database collection: The data is collected from the local target audience, who like to purchase the product from telemarketing, teleshopping etc.

    • Database management: The database is manage by the way of income vise. We are collecting the data from teleshopping and managing the data. We are collect the contacts from feedback and provide the new products and up gradation services information.

    • Keeping up to date: we are keeping the product service up to date and create the best customer relationship.

    • Archiving: we are keep the data safe and archive.
















    Methodology

    • Telemarketing: by the way of telemarketing and teleshopping we are influence the target audience. We are promoting the product and brand by the teleshopping in television.

    • Direct response to television: when we are telemarketing, we can get the response of audience from feedback.


    • Internet or website: we are marketing from online shops also. We have a website to shop online our products. The website is www.besthomeappliance.com
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