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ad agency case study
case study
AGENCY MANAGEMENT CASE STUDY SOLVED EXAMPLE:
QUESTION:
TCI is one of the oldest travel agencies today in existence since 1961. People have a strong notion that it is a government organization, which it is not. It has many positives to its credit that has not been communicated to the general masses such as:
TCI is India’s largest and oldest inbound tour operator.
It offers travelers maximum choice of locales and holiday destinations.
TCI wants to boost its image and communicate its various advantages to the masses. As a part of the advertisement:
Outline the communication plan.
State the advertising objective
Create advertising strategy using 2 IMC tools.
AGENCY MANAGEMENT CASE STUDY SOLVED EXAMPLE:
QUESTION:
TCI is one of the oldest travel agencies today in existence since 1961. People have a strong notion that it is a government organization, which it is not. It has many positives to its credit that has not been communicated to the general masses such as:
TCI is India’s largest and oldest inbound tour operator.
It offers travelers maximum choice of locales and holiday destinations.
TCI wants to boost its image and communicate its various advantages to the masses. As a part of the advertisement:
Outline the communication plan.
State the advertising objective
Create advertising strategy using 2 IMC tools.