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Extra credit report: No.3
Name: Ravi Pai
Student ID: 668847
Course: MKT 601, Marketing Management (Wednesday 6:00 pm – 8:10 pm, Manhattan)
Semester: First (MBA program)
Summary:
Corona Extra was named favorite beer in an unsolicited survey on facebook.
Article link:
http://www.ecplaza.net/news/10/26719..._favorite.html
Grupo Modelo, founded in 1925 the leading company in Mexico in beer production, distribution and marketing, announced that its Corona Extra brand was picked by Facebook users as their favorite beer.
The survey was done on Facebook where 2.5 million users picked their favorite 5 beers, and Corona came in first followed by Heineken, Guinness, Stella Artois and Budweiser.
Jose Pares, Chief Sales and Marketing Officer at Grupo Modelo and the maker of Corona Extra said that having their brand on top of the list in an unsolicited survey is definitely a huge success for the brand and the image it has on its target market.
Grupo Modelo exports 5 brands and deals with 159 countries. It even imports Anheuser-Busch InBev's products in Mexico, including Budweiser, Bud Light, O'Doul's and also some Chinese beer. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC.
Analysis:
Branding:
• Alonso Gomez and Federico Cisneros started Grupo Modelo in 1925, which is now the largest brewery in Mexico.
• The main and the most popular brand coming from Grupo Modelo is Corona Extra.
• Corona extra became the best selling international beer in United Stated in 1997 surpassing Heineken.
• The alcohol content of Corona Extra is 4.6% by volume per lager.
Market Size:
• Grupo Modelo has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters.
• Currently, it brews and distributes 12 brands, including Corona Extra, the number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico and Negra Modelo.
• The total (domestic and export) market share of Corona Extra was 63% till 31st December 2008.
• As per the survey conducted on the Facebook, Corona Extra is the most popular and one of the largest consumed beer in the world.
Extra credit report: No.3
Name: Ravi Pai
Student ID: 668847
Course: MKT 601, Marketing Management (Wednesday 6:00 pm – 8:10 pm, Manhattan)
Semester: First (MBA program)
Summary:
Corona Extra was named favorite beer in an unsolicited survey on facebook.
Article link:
http://www.ecplaza.net/news/10/26719..._favorite.html
Grupo Modelo, founded in 1925 the leading company in Mexico in beer production, distribution and marketing, announced that its Corona Extra brand was picked by Facebook users as their favorite beer.
The survey was done on Facebook where 2.5 million users picked their favorite 5 beers, and Corona came in first followed by Heineken, Guinness, Stella Artois and Budweiser.
Jose Pares, Chief Sales and Marketing Officer at Grupo Modelo and the maker of Corona Extra said that having their brand on top of the list in an unsolicited survey is definitely a huge success for the brand and the image it has on its target market.
Grupo Modelo exports 5 brands and deals with 159 countries. It even imports Anheuser-Busch InBev's products in Mexico, including Budweiser, Bud Light, O'Doul's and also some Chinese beer. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC.
Analysis:
Branding:
• Alonso Gomez and Federico Cisneros started Grupo Modelo in 1925, which is now the largest brewery in Mexico.
• The main and the most popular brand coming from Grupo Modelo is Corona Extra.
• Corona extra became the best selling international beer in United Stated in 1997 surpassing Heineken.
• The alcohol content of Corona Extra is 4.6% by volume per lager.
Market Size:
• Grupo Modelo has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters.
• Currently, it brews and distributes 12 brands, including Corona Extra, the number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico and Negra Modelo.
• The total (domestic and export) market share of Corona Extra was 63% till 31st December 2008.
• As per the survey conducted on the Facebook, Corona Extra is the most popular and one of the largest consumed beer in the world.