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Extra credit report: No.4
Name: Ravi Pai
Student ID: 668847
Course: MKT 601, Marketing Management (Wednesday 6:00 pm – 8:10 pm, Manhattan)
Semester: First (MBA program)
Summary:
This is the very interesting television commercial of Airtel with a very good social message in it.
Advertisement link:
http://www.youtube.com/watch?v=5fq9iIxxA1s
The advertisement is on the border of 2 neighboring countries which is barb wired. It seems the 2 countries are not in good terms with each other.
The commercial starts with a kid having his meal for a day and at that time he watches a soccer ball bouncing outside his door. He leaves his meal and goes outside to get the soccer ball so that he can play with it. When he comes out he sees another kid across the border asking him to kick the ball so that he can get it on his side. This kid kicks the ball and sends the ball to the other side of the border. Impressed by this the other kid across the border cautiously looking around tells this kid to cross the barb wire so that they both can play together and even helps him when his tee shirt gets stuck in the barb wire while crossing it.
The Voice over says that “There is no war, no barrier that can keep us apart. If only we talk to each other.”
Analysis:
-Target Segments:
• The target segment for this advertisement commercial is those people who want world peace, and who believe that nothing can be solved by having disputes. Togetherness helps solving problems much easier.
• So the age group of the target segment must be 18 and above coz these issues of spreading peace worldwide can be understood by the people having some maturity.
• Here the target segments are made to think so this can result to be a successful commercial.
-Impact on the social media:
• This commercial is appealing the emotional side of the viewers and making them think about having world peace.
• The large number of people would be in favor of this thought because the advertisement touches your emotional side and thus it can be very successful in attracting attention of the viewers at a large number.
-Personal Interest:
• The Airtel is the largest cellular service provider in India.
• The even though the advertisement is passing on a social message they haven’t let their interest affect their products promotion.
• The voice over says it that all the barriers and wars won’t be there if we keep talking.
Extra credit report: No.4
Name: Ravi Pai
Student ID: 668847
Course: MKT 601, Marketing Management (Wednesday 6:00 pm – 8:10 pm, Manhattan)
Semester: First (MBA program)
Summary:
This is the very interesting television commercial of Airtel with a very good social message in it.
Advertisement link:
http://www.youtube.com/watch?v=5fq9iIxxA1s
The advertisement is on the border of 2 neighboring countries which is barb wired. It seems the 2 countries are not in good terms with each other.
The commercial starts with a kid having his meal for a day and at that time he watches a soccer ball bouncing outside his door. He leaves his meal and goes outside to get the soccer ball so that he can play with it. When he comes out he sees another kid across the border asking him to kick the ball so that he can get it on his side. This kid kicks the ball and sends the ball to the other side of the border. Impressed by this the other kid across the border cautiously looking around tells this kid to cross the barb wire so that they both can play together and even helps him when his tee shirt gets stuck in the barb wire while crossing it.
The Voice over says that “There is no war, no barrier that can keep us apart. If only we talk to each other.”
Analysis:
-Target Segments:
• The target segment for this advertisement commercial is those people who want world peace, and who believe that nothing can be solved by having disputes. Togetherness helps solving problems much easier.
• So the age group of the target segment must be 18 and above coz these issues of spreading peace worldwide can be understood by the people having some maturity.
• Here the target segments are made to think so this can result to be a successful commercial.
-Impact on the social media:
• This commercial is appealing the emotional side of the viewers and making them think about having world peace.
• The large number of people would be in favor of this thought because the advertisement touches your emotional side and thus it can be very successful in attracting attention of the viewers at a large number.
-Personal Interest:
• The Airtel is the largest cellular service provider in India.
• The even though the advertisement is passing on a social message they haven’t let their interest affect their products promotion.
• The voice over says it that all the barriers and wars won’t be there if we keep talking.