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1. Write a short note on Types of Headlines. (5 marks)
A headline is used to summarise a story as concisely and accurately as possible. It captures the reader’s attention. The main element of a headline is the “top”, highlighting the essentials of the article. Below the top is a secondary “deck” or “bank”, giving more information about the article. The various types of headlines are:
1. Banner:
A banner is a top head that extends over the entire width of the page; also called as screamers or streamers. They compress more meaning and urgency.
2. Skyline:
A banner head put above the mast head(name plate). It’s done to seek greater emphasis to the lead story.
3. Kicker:
Also called as shoulder or eyebrow headline is a short line placed above the main headline in less than half the point size of the main headline. it’s purpose is to introduce white space into the layout. Thus, it should not extend more than 2/3rd of the width of the main headline.
4. Stet:
A stet head is a permanent headline on a page or part of it where items with a common identity are placed. Like City News, Metro Scan or conversations with readers for the letters to the editor’s column. It literally means “let it stand”.
5. Reverse:
It is a headline that has white letters against a black background or strip. It’s used for display purposes or to highlight the subject matter of an article or report.
6. Promo:
It’s a skyline banner used to promote or call attention to an important story on an inside page of the paper. It’s often called as teaser.
7. Readout:
Also called as dropout headline; is a headline under a banner headline to draw the reader into the columns where the body of the story begins. It should add more information and be independent of the main headline.
8. Underline:
It’s a deck set under a multicolumn top headline. Type for the headline is about half the size of the main headline and is often centered.
9. Overline:
It reverses the position of the two lines from an underline and the deck in smaller type is set above the larger type.
10. Hammer:
Also called as reverse kicker or barker; is a headline that reverses the ratio of the kicker to the headline’s main element, using type twice as large as the main element of the headline.
11. Tripod:
It’s a headline with a single line of large type at the left and two lines of smaller type at the right.
12. Wicket:
It is a variation of the tripod with two lines of smaller type at the left of the main headline.
A headline is used to summarise a story as concisely and accurately as possible. It captures the reader’s attention. The main element of a headline is the “top”, highlighting the essentials of the article. Below the top is a secondary “deck” or “bank”, giving more information about the article. The various types of headlines are:
1. Banner:
A banner is a top head that extends over the entire width of the page; also called as screamers or streamers. They compress more meaning and urgency.
2. Skyline:
A banner head put above the mast head(name plate). It’s done to seek greater emphasis to the lead story.
3. Kicker:
Also called as shoulder or eyebrow headline is a short line placed above the main headline in less than half the point size of the main headline. it’s purpose is to introduce white space into the layout. Thus, it should not extend more than 2/3rd of the width of the main headline.
4. Stet:
A stet head is a permanent headline on a page or part of it where items with a common identity are placed. Like City News, Metro Scan or conversations with readers for the letters to the editor’s column. It literally means “let it stand”.
5. Reverse:
It is a headline that has white letters against a black background or strip. It’s used for display purposes or to highlight the subject matter of an article or report.
6. Promo:
It’s a skyline banner used to promote or call attention to an important story on an inside page of the paper. It’s often called as teaser.
7. Readout:
Also called as dropout headline; is a headline under a banner headline to draw the reader into the columns where the body of the story begins. It should add more information and be independent of the main headline.
8. Underline:
It’s a deck set under a multicolumn top headline. Type for the headline is about half the size of the main headline and is often centered.
9. Overline:
It reverses the position of the two lines from an underline and the deck in smaller type is set above the larger type.
10. Hammer:
Also called as reverse kicker or barker; is a headline that reverses the ratio of the kicker to the headline’s main element, using type twice as large as the main element of the headline.
11. Tripod:
It’s a headline with a single line of large type at the left and two lines of smaller type at the right.
12. Wicket:
It is a variation of the tripod with two lines of smaller type at the left of the main headline.