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What are features?
A feature is an opportunity to take more than a superficial look at something. It is an opportunity to explore the background to an issue, or the character of the person behind a news event. It is an opportunity to offer the reader a better understanding of the news which you are reporting elsewhere in the newspaper. A newspaper which had no features at all would seem shallow, because there is not enough space within most news stories to dig very deeply into issues. A newspaper which had only features and no news stories would seem narrow, because it would not be able to cover all the stories it should. In fact, magazines do often limit themselves to one specialist subject in this way. A good newspaper balances its news and features, so that there is always space to give in-depth coverage of one or two news events each day, while covering adequately all the news which the readers want. In some ways, it is easier to say what a feature isn't than to say what it is. It is not an opportunity for a journalist who secretly wants to be a great novelist to indulge himself or herself. If you want to write artistic prose, do it in your own time; your first duty while writing for a newspaper or magazine is to inform the readers, and after that to entertain or amuse them. Of course, you should write well if you can, and there is more scope in a feature than in a hard news story for your writing style to show through. The most important thing, however, is the content of the feature; if you allow the literary style to get in the way of the content, you will have failed. It is not a way of disposing of subjects which are long and boring, but which you feel obliged to publish. Every feature should be assessed on its merits in exactly the same way as every news story - is it newsworthy? In fact, since it will take up many times more space than a news story, it needs to be that much more interesting to deserve the space. It is not a very long news story. As we shall see later, the structure of a feature is quite different from a news story. You might set out to write a 400-word news story, find that you have much more material, and write 1,000 words. You have not written a feature. You have written a 1,000-word news story (and have probably wasted your time and your employer's money).
A feature is an opportunity to take more than a superficial look at something. It is an opportunity to explore the background to an issue, or the character of the person behind a news event. It is an opportunity to offer the reader a better understanding of the news which you are reporting elsewhere in the newspaper. A newspaper which had no features at all would seem shallow, because there is not enough space within most news stories to dig very deeply into issues. A newspaper which had only features and no news stories would seem narrow, because it would not be able to cover all the stories it should. In fact, magazines do often limit themselves to one specialist subject in this way. A good newspaper balances its news and features, so that there is always space to give in-depth coverage of one or two news events each day, while covering adequately all the news which the readers want. In some ways, it is easier to say what a feature isn't than to say what it is. It is not an opportunity for a journalist who secretly wants to be a great novelist to indulge himself or herself. If you want to write artistic prose, do it in your own time; your first duty while writing for a newspaper or magazine is to inform the readers, and after that to entertain or amuse them. Of course, you should write well if you can, and there is more scope in a feature than in a hard news story for your writing style to show through. The most important thing, however, is the content of the feature; if you allow the literary style to get in the way of the content, you will have failed. It is not a way of disposing of subjects which are long and boring, but which you feel obliged to publish. Every feature should be assessed on its merits in exactly the same way as every news story - is it newsworthy? In fact, since it will take up many times more space than a news story, it needs to be that much more interesting to deserve the space. It is not a very long news story. As we shall see later, the structure of a feature is quite different from a news story. You might set out to write a 400-word news story, find that you have much more material, and write 1,000 words. You have not written a feature. You have written a 1,000-word news story (and have probably wasted your time and your employer's money).
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