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Difference between product and brand
Product:
1.Describes all goods and services .
2.Collection of attributes – features, functions, benefits, uses, tangible – products, intangible – services or both.
3.Undifferentiated from others in the category.
4.Can become outdated.
5.Products can be copied
6.Companies make products
Brands:
1.Term, sign, symbol or design or a combination of them used to identify the product or services of the company different from the competitor.
2.Collection of functional & emotional benefits.
3.Differentiated from others in the category.
4.Timeless
5.Brand are unique.
6.Consumers make brands.
1.Describes all goods and services .
2.Collection of attributes – features, functions, benefits, uses, tangible – products, intangible – services or both.
3.Undifferentiated from others in the category.
4.Can become outdated.
5.Products can be copied
6.Companies make products
Brands:
1.Term, sign, symbol or design or a combination of them used to identify the product or services of the company different from the competitor.
2.Collection of functional & emotional benefits.
3.Differentiated from others in the category.
4.Timeless
5.Brand are unique.
6.Consumers make brands.