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Difference between product and brand

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  • Difference between product and brand

    Product:
    1.Describes all goods and services .
    2.Collection of attributes – features, functions, benefits, uses, tangible – products, intangible – services or both.
    3.Undifferentiated from others in the category.
    4.Can become outdated.
    5.Products can be copied
    6.Companies make products

    Brands:
    1.Term, sign, symbol or design or a combination of them used to identify the product or services of the company different from the competitor.
    2.Collection of functional & emotional benefits.
    3.Differentiated from others in the category.
    4.Timeless
    5.Brand are unique.
    6.Consumers make brands.
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