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Television attracts attention immediately. It provides national, local and niche segmented market coverage. It stimulates the experience of using and owning the product. It provides credibility.
Radio facility is provided even in areas where availability of television is low. It is low cost and provides mobility.
Outdoor and in-door advertising provides reinforcement of product info. It has a lasting effect on consumers as it provides info to the consumer to buy product against its competitors.
Internet and Print media (newspapers and magazine) provides fast flow of info. Its visibility cost is low compared to Television and provides maintenance of product reinforcement.
Radio facility is provided even in areas where availability of television is low. It is low cost and provides mobility.
Outdoor and in-door advertising provides reinforcement of product info. It has a lasting effect on consumers as it provides info to the consumer to buy product against its competitors.
Internet and Print media (newspapers and magazine) provides fast flow of info. Its visibility cost is low compared to Television and provides maintenance of product reinforcement.