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REUNITE THE
GUPSHUP...
DESCRIPTION:
For any college student, one of the most important aspect is the Canteen. But as one moves from college campus to corporate life, canteen remain only a part of memories. So to change this concept we present “REUNITE THE GUPSHUP”.
At “REUNITE THE GUPSHUP”, we wish to deliver an opportunity for young corporate candidates to live back their college days. We plan to create a grown up cafeteria. Where the fun and enthusiasm will remain the same but they will behave in a responsible way.
While in college, everyone has a fantasy attached to their life. There is a huge amount of zeal, friendship, madness and also innocence inside each and everyone. But once they get into corporate life, all this is lost in busy schedules, meeting, work pressure and stress. They also forget smiling while running the rat race.
Thus at “REUNITE THE GUPSHUP” we aim at providing a distinctive atmosphere where these young souls can connect back to their college life. We will provide them with an aura similar to their college canteen. Our settings will suit the local and silly moments they had few years ago.
Our tea parlour will be welcoming every customer with a unique fountain at the entrance beneath their feet within a tile block. Our setup would allow each group to have their own privacy with their own circle. Each circle will contain curved couches backing each other. The remaining arc will be covered with bean bags. These couches and bean bags won’t be just colourful but also cozy for comfort.
To move from a hectic schedule to a fun filled evening one needs a stress buster. The best anyone can select is a tea from our wide range. From Assam to Nilgiris, herbal to healthy, we provide it all. To accompany your fun filled evening, we have a range of complementing snacks items. And the remaining magic will be played by the recent trendy songs played in background.
Definitely, a well and bright lit atmosphere will help everyone to forget their stress. They can easily become a part of the aura that takes them back to their college life.
Opposite to the main entrance, will be the wall of memories. Here, we give a huge canvas for the customers to hang up their memories of re living the college time. There will be photo frames of people who have had fun at our parlour just like they used to have in their college canteen.
One advantage that we will provide is May I Click You Please?? Here one of our working staff will self volunteer to click pictures of the visitors. With these no member of the group will be left out of any photographs. These snaps will add to our wall of memories.
We will give special offers on Friday and Saturday evenings for weekend planners. They can step into great weekend by beginning it with the great Gupshup of the past life.
One hidden element will be the grand washroom. Here, the people will be able to transform themselves from corporate to campus. They can conveniently freshen up, restyle their hair, get a fresh look and redress for the event. The right mood will be set for the right evening.
All the pending treats of college will now see the light of the day rather our parlour.
BRAND NAME AND ITS RATIONAL:
The brand name of our chain of tea parlour is “REUNITE THE GUPSHUP” and its rational is:
1. Physical: We provide with great amount of open space. People can have their own corners (privacy circles). We provide with sufficient lightning, mobile charging sockets and spacy washroom for our customers. We also have a wall of memories.
2. Emotional: We provide with the aura of relaxation, a change of mood to the customers after their hectic working day. “May I Click You Please” is also a uniqueness of our parlour adding to their memories.
3. Intangible: We help them to recollect their memories from the past. We strive to provide them an opportunity to stay connected with your past by reminding them those colorful days of their life. We provide them a platform to enjoy their present time with their friends and make lots of good new memories.
CREATIVE BRIEF:
1. We are advertising to create a desire in the minds of the youth for a reunion of friends and let them experience the feel of reunite.
2. Reunite the Gupshup is trying to achieve a fact that their past is still connected to them; they are just one step far from it. They can experience their college life whenever they want with Reunite The Gupshup. And in addition to it Reunite the Gupshup also provides them platform to make good new memories with their friends.
3. Our primary target audience is corporate youths aged from 24 to 32 years and secondary audience is housewives aged from 23 to 30 years.
• Its being 3 to 4 years since corporates youths has passed out. And now they no longer can enjoy their college life as they used to do it. They are so busy in their life.
• Housewives have got busy in their new life with new family and may be their kids too. So even they cannot connect with their friends as they used to enjoy in their past.
4. Lifestyle about our target audience presently:
• Corporate youths have achieved a lot in their life but have never got time to celebrate their achievements and success. They have inculcated the strictness of corporate life inside them but yet are missing the fun filled freeness of their campus life.
• Housewives are so busy with their family, rituals and household chores that they hardly get time for themselves. And if they happen to be working ladies then juggling their careers and house lives becomes very tedious and they truly deserve a break from their hectic life routine.
If given a chance to enjoy and celebrate those campus days lives back, they would definitely love to enjoy and celebrate those moments back for short while. And REUNITE THE GUPSHUP provides them this golden opportunity to replenish those memories and relive those days again.
5. The main idea of communication here is to get the youths back to their past also with their present life and get them connected to it throughout their life with REUNITE THE GUPSHUP.
6. To communicate about our tea parlour, we would take up the following marketing strategies:
• Sampling and flex in mall
• Social networking websites
• Online advertising
• Pop up advertising
• Advertising in out of home media
• Radio jingles
• Special offers on weekends
• Article in health magazine under health issue segment
• Health checkup in companies
7. Yes, we know we are right.
CONSUMER BENEFITS:
We are providing them with an opportunity to live their college life back. With those same friends, same ambience (aura) to enjoy. Enjoyment of that campus life. We try to change their mood and get them relaxed after their hectic schedule. We know that they need a break from their busy routine life but cannot manage to live back the way just they used to few years back ago. We here try to provide them that break, those funs, that enjoyment of life with friends with our tea parlour.
Group Members
Charmi Chheda 40
Prachi Dedhia 45
GUPSHUP...
DESCRIPTION:
For any college student, one of the most important aspect is the Canteen. But as one moves from college campus to corporate life, canteen remain only a part of memories. So to change this concept we present “REUNITE THE GUPSHUP”.
At “REUNITE THE GUPSHUP”, we wish to deliver an opportunity for young corporate candidates to live back their college days. We plan to create a grown up cafeteria. Where the fun and enthusiasm will remain the same but they will behave in a responsible way.
While in college, everyone has a fantasy attached to their life. There is a huge amount of zeal, friendship, madness and also innocence inside each and everyone. But once they get into corporate life, all this is lost in busy schedules, meeting, work pressure and stress. They also forget smiling while running the rat race.
Thus at “REUNITE THE GUPSHUP” we aim at providing a distinctive atmosphere where these young souls can connect back to their college life. We will provide them with an aura similar to their college canteen. Our settings will suit the local and silly moments they had few years ago.
Our tea parlour will be welcoming every customer with a unique fountain at the entrance beneath their feet within a tile block. Our setup would allow each group to have their own privacy with their own circle. Each circle will contain curved couches backing each other. The remaining arc will be covered with bean bags. These couches and bean bags won’t be just colourful but also cozy for comfort.
To move from a hectic schedule to a fun filled evening one needs a stress buster. The best anyone can select is a tea from our wide range. From Assam to Nilgiris, herbal to healthy, we provide it all. To accompany your fun filled evening, we have a range of complementing snacks items. And the remaining magic will be played by the recent trendy songs played in background.
Definitely, a well and bright lit atmosphere will help everyone to forget their stress. They can easily become a part of the aura that takes them back to their college life.
Opposite to the main entrance, will be the wall of memories. Here, we give a huge canvas for the customers to hang up their memories of re living the college time. There will be photo frames of people who have had fun at our parlour just like they used to have in their college canteen.
One advantage that we will provide is May I Click You Please?? Here one of our working staff will self volunteer to click pictures of the visitors. With these no member of the group will be left out of any photographs. These snaps will add to our wall of memories.
We will give special offers on Friday and Saturday evenings for weekend planners. They can step into great weekend by beginning it with the great Gupshup of the past life.
One hidden element will be the grand washroom. Here, the people will be able to transform themselves from corporate to campus. They can conveniently freshen up, restyle their hair, get a fresh look and redress for the event. The right mood will be set for the right evening.
All the pending treats of college will now see the light of the day rather our parlour.
BRAND NAME AND ITS RATIONAL:
The brand name of our chain of tea parlour is “REUNITE THE GUPSHUP” and its rational is:
1. Physical: We provide with great amount of open space. People can have their own corners (privacy circles). We provide with sufficient lightning, mobile charging sockets and spacy washroom for our customers. We also have a wall of memories.
2. Emotional: We provide with the aura of relaxation, a change of mood to the customers after their hectic working day. “May I Click You Please” is also a uniqueness of our parlour adding to their memories.
3. Intangible: We help them to recollect their memories from the past. We strive to provide them an opportunity to stay connected with your past by reminding them those colorful days of their life. We provide them a platform to enjoy their present time with their friends and make lots of good new memories.
CREATIVE BRIEF:
1. We are advertising to create a desire in the minds of the youth for a reunion of friends and let them experience the feel of reunite.
2. Reunite the Gupshup is trying to achieve a fact that their past is still connected to them; they are just one step far from it. They can experience their college life whenever they want with Reunite The Gupshup. And in addition to it Reunite the Gupshup also provides them platform to make good new memories with their friends.
3. Our primary target audience is corporate youths aged from 24 to 32 years and secondary audience is housewives aged from 23 to 30 years.
• Its being 3 to 4 years since corporates youths has passed out. And now they no longer can enjoy their college life as they used to do it. They are so busy in their life.
• Housewives have got busy in their new life with new family and may be their kids too. So even they cannot connect with their friends as they used to enjoy in their past.
4. Lifestyle about our target audience presently:
• Corporate youths have achieved a lot in their life but have never got time to celebrate their achievements and success. They have inculcated the strictness of corporate life inside them but yet are missing the fun filled freeness of their campus life.
• Housewives are so busy with their family, rituals and household chores that they hardly get time for themselves. And if they happen to be working ladies then juggling their careers and house lives becomes very tedious and they truly deserve a break from their hectic life routine.
If given a chance to enjoy and celebrate those campus days lives back, they would definitely love to enjoy and celebrate those moments back for short while. And REUNITE THE GUPSHUP provides them this golden opportunity to replenish those memories and relive those days again.
5. The main idea of communication here is to get the youths back to their past also with their present life and get them connected to it throughout their life with REUNITE THE GUPSHUP.
6. To communicate about our tea parlour, we would take up the following marketing strategies:
• Sampling and flex in mall
• Social networking websites
• Online advertising
• Pop up advertising
• Advertising in out of home media
• Radio jingles
• Special offers on weekends
• Article in health magazine under health issue segment
• Health checkup in companies
7. Yes, we know we are right.
CONSUMER BENEFITS:
We are providing them with an opportunity to live their college life back. With those same friends, same ambience (aura) to enjoy. Enjoyment of that campus life. We try to change their mood and get them relaxed after their hectic schedule. We know that they need a break from their busy routine life but cannot manage to live back the way just they used to few years back ago. We here try to provide them that break, those funs, that enjoyment of life with friends with our tea parlour.
Group Members
Charmi Chheda 40
Prachi Dedhia 45