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introduction to media

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  • introduction to media

    1. The idea2. Development finance3. Script development4. Packaging5. Financing6. Pre-production7. The shoot8. Post production9. Sales10. Marketing11. Expedition12. Other windows
    Making a film takes time and preparation and also involves hundreds of people, but all films start with a moment of inspiration. Inspiration is everywhere, in books, magazines, newspapers and everywhere around you, you can dream ideas, but ideas cost millions and it is very important to protect your ideas, a lot of filmmakers often take out errors and emissions insurance to protect against copyright.
    The next stage in the development of the projects to turn the rough idea into a final script ready for production, but this costs money. To get the money the producer has to use the treatment and pitch, plus he/she has to use persuasion to get the money for the development of the script.
    With the development finance secured, it is down to the writer to make deliver the product the producer and the financiers want. First the writer makes a synopsis and he/she and the producer agree/not agree on the key events on the film.
    With the script complete, the director and the producer decide how they want to film the movie and who they will employ to help them. One common way to make the project more commercial is to attach well known stars to the script. To turn the film into a proper business proposition, the producer must know how much the film will actually cost.
    Filmmaking is an expensive business, and the producer must secure enough funding to make the film the highest standard possible .Financiers can be anywhere in the world, that’s why the producer has to travel, to secure the investment they need to make the film.
    With the financing secured, the full cast and crew are hired and the detailed preparation for the shoot begins. Once all the heads of department are hired, the shooting script is circulated and pre-production begins.
    A large film production can involve hundreds of people, and it is a constant struggle to keep things on schedule and budget. Shooting begins and funding is released, the producer breaths a huge sigh of relief. This is the key stage in filmmaking.
    Post production usually starts during the soot as soon as the first ‘rushes’ –raw footage- and sound are available. As the processed footage comes in, the editor turns it into scenes and assembles it together.
    While the film is still in post, the producer is trying to sell it. But he/she cant sell it to the public themselves, they need a distributor. To help sell the film to the distributors, the producer secures the services of a sales agent to help the producer sell the film to the public.
    As the finishing touches are being made to the film, the distributors plan there strategy of marketing and selling the film. Knowing the audience is essential and the marketing team runs test screenings to see how the film is received.
    Cinema expedition is still the primary channel for films to reach there audiences and box office success equals financial success. A high profile star-studded premier is used to launch the film to the public with an explosion of media.
    A successful run in cinemas makes the film a sought-after product, which can be sold through other more lucrative channels like DVD’s, videos and games for the film. Hospitality sales for hotel channels and in flight entertainment can bring in millions of additional revenue.


    2) The neorealist style was developed by a circle of film critics that revolved around the magazine Cinema, including Luchino Visconti, Gianni Puccini, Cesare Zavattini, Giuseppe De Santis and Pietro Ingrao. Largely prevented from writing about politics (the editor-in-chief of the magazine was Vittorio Mussolini, son of Benito Mussolini), the critics attacked the white telephone films that dominated the industry at the time. As a counter to the popular mainstream films, including the so-called "White Telephone" films, some critics felt that Italian cinema should turn to the realist writers from the turn of 20th century.
    Both Antonioni and Visconti had worked closely with Jean Renoir. In addition, many of the filmmakers involved in neorealism developed their skills working on calligraphist films (though the short-lived movement was markedly different from neorealism). Elements of neorealism are also found in the films of Alessandro Blasetti and the documentary-style films of Francesco De Robertis. Two of the most significant precursors of neorealism are Toni (Renoir, 1935) and 1860 (Blasetti, 1934). In the Spring of 1945, Mussolini was executed and Italy was liberated from German occupation. This period, known as the "Italian Spring," was a break from old ways and an entrance to a more realistic approach when making films. Italian cinema went from utilizing elaborate studio sets to shooting on location in the countryside and city streets in the realist style.[1]



    3) The New Wave (French: La Nouvelle Vague) is a blanket term coined by critics for a group of French filmmakers of the late 1950s and 1960s.
    Although never a formally organized movement, the New Wave filmmakers were linked by their self-conscious rejection of the literary period pieces being made in France and written by novelists, along with their spirit of youthful iconoclasm, the desire to shoot more current social issues on location, and their intention of experimenting with the film form. "New Wave" is an example of European art cinema.[2] Many also engaged in their work with the social and political upheavals of the era, making their radical experiments with editing, visual style and narrative part of a general break with the conservative paradigm. Using portable equipment and requiring little or no set up time, the New Wave way of filmmaking presented a documentary style. The films exhibited direct sounds on film stock that required less light. Filming techniques included fragmented, discontinuous editing, and long takes. The combination of objective realism, subjective realism, and authorial commentary created a narrative ambiguity in the sense that questions that arise in a film are not answered in the end.[3] Alexandre Astruc's manifesto, "The Birth of a New Avant-Garde: The Camera-Stylo", published in L`Ecran, on 30 March 1948 outlined some of the ideas that were later expanded upon by François Truffaut and the Cahiers du cinéma. It argues that "cinema was in the process of becoming a new means of expression on the same level as painting and the novel:" "a form in which an artist can express his thoughts, however abstract they may be, or translate his obsessions exactly as he does in the contemporary essay or novel. This is why I would like to call this new age of cinema the age of the 'camera-stylo.'"[4]


    4) India is home to one of the largest film industries in the world. Every year Hindi films, regional movies and art cinema. The Indian film industry is supported mainly by a vast film-going Indian public, though Indian films have been gaining increasing popularity in the rest of the world, especially in countries with large numbers of emigrant Indians.

    India is a large country where many languages are spoken. Many of the larger languages support their own film industry. Some of the popular regional film industries in India are Bengali, Tamil, Telugu, Kannada, Malayalam and Punjabi. The Hindi/Urdu film industry, based in Mumbai, formerly Bombay, is called Bollywood. Similar neologisms have been coined for the Tamil film industry Kollywood and the Telugu film industry. Tollygunge is metonym for the Bengali film industry, long centered in the Tollygunge district of Kolkata. The Bengali language industry is notable as having nurtured the director Satyajit Ray, an internationally renowned filmmaker and a winner of many awards.

    The Bollywood industry is the largest in terms of films produced and box office receipts, just as Urdu/Hindi speakers outnumber speakers of other Indian languages. Many workers in other regional industries, once established, generally move to Bollywood for greater spotlight or opportunity. An interesting example of this phenomenon is the famous music director A.R. Rahman. He started his career in Tamil film industry and later moved to the Bollywood.



    5) Parallel Cinema is a film movement in Indian cinema that originated in the state of Bengal in the 1950s as an alternative to the mainstream commercial Indian cinema, represented especially by popular Hindi cinema, known today as Bollywood. Inspired by Italian Neorealism, Parallel Cinema began just before the French New Wave and Japanese New Wave, and was precursor to the Indian New Wave of the 1960s. The movement was initially led by Bengali cinema and produced internationally acclaimed filmmakers such as Satyajit Ray, Mrinal Sen, Ritwik Ghatak, Tapan Sinha and others. It later gained prominence in other film industries of India. It is known for its serious content, realism and naturalism, with a keen eye on the sociopolitical climate of the times, and for the rejection of the dance-and-song numbers that are typical of mainstream commercial cinema. Realism in Indian cinema dates back to the 1920s and 1930s. One of the earliest examples was V. Shantaram's 1925 silent film classic Sawkari Pash (Indian Shylock), about a poor peasant (portrayed by Shantaram) who "loses his land to a greedy moneylender and is forced to migrate to the city to become a mill worker. Acclaimed as a realistic breakthrough, its shot of a howling dog near a hut, has become a milestone in the march of Indian cinema." The 1937 Shantaram film Duniya Na Mane (The Unaccepted) also critiqued the treatment of women in Indian society.[1] The Parallel Cinema movement began to take shape from the late 1940s to the 1960s, by pioneers such as Satyajit Ray, Ritwik Ghatak, Bimal Roy, Mrinal Sen, Tapan Sinha,Khwaja Ahmad Abbas, Chetan Anand, Guru Dutt and V. Shantaram. This period is considered part of the 'Golden Age' of Indian cinema.[2][3][4] This cinema borrowed heavily from the Indian literature of the times, hence became an important study of the contemporary Indian society, and is now used by scholars and historians alike to map the changing demographics and socio-economic as well as political temperament of the Indian populace. Right from its inception, Indian cinema has had people who wanted to and did use the medium for more than entertainment. They used it to highlight prevalent issues and sometimes to throw open new issues for the public. An early example was Chetan Anand'sNeecha Nagar (1946), a social realist film that won the Grand Prize at the first Cannes Film Festival.[5] Since then, Indian independent films were frequently in competition for thePalme d'Or at the Cannes Film Festival throughout the 1950s and early 1960s, with some of them winning major prizes at the festival.

    6) Plot is a literary term defined as the events that make up a story, particularly as they relate to one another in a pattern, in a sequence, through cause and effect, how the reader views the story, or simply by coincidence. One is generally interested in how well this pattern of events accomplishes some artistic or emotional effect. An intricate, complicated plot is called an imbroglio, but even the simplest statements of plot may include multiple inferences, as in traditional ballads.[1]
    In other words, a plot is a summary of a story, and composed of causal events, which means a series of sentences linked by "and so." For instance, "the Princess runs after the Queen, so finds the Queen" is a plot. Where as a story orders events from A to Z in time. Thus, "the Princess runs after the Queen, then the Queen conjures up an ice palace" is a story. A plot highlights all the important points and the line of a story, and therefore provides a more complete picture of how a fleshed-out story works by a logical skeleton.[2]Consequently, it also has the same meaning as Storyline.[3][4]Plot and Story. Plot is a cause‐and‐effect sequence of events.
    It should be added that, in a certain case, Syuzhet, literary phraseology, is translated as "Plot," that this usage coexists alongside the definition that was determined by the causality. In short, Syuzhet means how we know a sequence of discourse that was sorted out by the author.[5] This article deals largely with a causal plot


    7) The style of classical Hollywood cinema, as elaborated by David Bordwell,[4] was heavily influenced by the ideas of the Renaissance and its resurgence of mankind as the focal point.
    Thus, classical narration progresses always through psychological motivation, i.e. by the will of a human character and its struggle with obstacles towards a defined goal. The aspects of space and time are subordinated to the narrative element which is usually composed of two lines of action: A romance intertwined with a more generic one such as business or, in the case of Alfred Hitchcock films, solving a crime.
    Time in classical Hollywood is continuous, since non-linearity calls attention to the illusory workings of the medium. The only permissible manipulation of time in this format is the flashback. It is mostly used to introduce a memory sequence of a character, e.g. Casablanca.
    Likewise, the treatment of space in classic Hollywood strives to overcome or conceal the two-dimensionality of film ("invisible style") and is strongly centered upon the human body. The majority of shots in a classical film focus on gestures or facial expressions (medium-long and medium shots). André Bazin once compared classical film to a photographed play in that the events seem to exist objectively and that cameras only give us the best view of the whole play.[5]
    This treatment of space consists of four main aspects: centering, balancing, frontality and depth. Persons or objects of significance are mostly in the center part of the pictureframe and never out of focus. Balancing refers to the visual composition, i.e. characters are evenly distributed throughout the frame. The action is subtly addressed towards the spectator (frontality) and set, lighting (mostly three-point lighting) and costumes are designed to separate foreground from the background (depth).


    8) Cinematography is an art form in the field of filmmaking. Although the exposing of images on light-sensitive elements dates to the early 19th century,[4] motion pictures demanded a new form of photography and a new aesthetic.
    On June 19, 1873, Eadweard Muybridge successfully photographed a horse named "Sallie Gardner" in fast motion using a series of 24 stereoscopic cameras. The cameras were arranged along a track parallel to the horse's, and each camera shutter was controlled by a trip wire triggered by the horse's hooves. They were 21 inches apart to cover the 20 feet taken by the horse stride, taking pictures at one thousandth of a second.[5] The first film cameras were fastened directly to the head of a tripod or other support, with only the crudest kind of levelling devices provided, in the manner of the still-camera tripod heads of the period. The earliest film cameras were thus effectively fixed during the shot, and hence the first camera movements were the result of mounting a camera on a moving vehicle. The first known of these was a film shot by a Lumière cameraman from the back platform of a train leaving Jerusalem in 1896, and by 1898 there were a number of films shot from moving trains. Unique among all the one minute long films made by the Edison company, which recorded parts of the acts of variety performers for their Kinetoscope viewing machines, was The Execution of Mary Queen of Scots. This showed a person dressed as the queen placing her head on the execution block in front of a small group of bystanders in Elizabethan dress. The executioner brings his axe down, and the queen's severed head drops onto the ground. This trick was worked by stopping the camera and replacing the actor with a dummy, then restarting the camera before the axe falls. The two pieces of film were then trimmed and cemented together so that the action appeared continuous when the film was shown.
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