Tweet
• Overall Analysis of the China Market: According to statistics, the five million residents of Finland consume a million bags of coffee every year. In contrast, the 1.3 billion residents of China consume only 200-400,000 bags of coffee annually. As a result, China's consumer coffee market offers truly immense promise. There are approximately 200 million potential coffee consumers in China, which would potentially put China on a par with the major coffee consumer United States.
•
• Growth Analysis: Coffee consumption in China is currently growing at a rate of 30% annually. In contrast, coffee consumption worldwide is growing at an annual rate of only 2%. In the future China has the potential to become a major coffee-consuming country.
•
• Per Capita Consumption Analysis: The countries of Europe and North America have average per capita coffee consumption in excess of 400 cups annually. Japan's per capita coffee consumption is roughly 360 cups annually. In contrast, Chinese per capita coffee consumption is less than five cups per year. Average annual per capita consumption is only around 20 cups even in such large metropolitan areas as Beijing, Shanghai, and Guangzhou. We may therefore conclude that China's consumer coffee market has enormous room for future growth
•
Country Average cups of coffee per capita per year
Finland 1,459
Sweden 1,117
Netherlands 1,071
Norway 1,051
Denmark 982
Austria 850
France 735
Germany 731
USA 400
Japan 360
Korea 140
China 5
•
• The China Coffee Market has Boundless Potential.
• China's Consumer Coffee Market Offers Tremendous Promise.
• China will play a pivotal role in the world coffee industry's future strategies.
•
Coffee beans with a retail value of US$80 billion are sold each year, which puts coffee second only to petroleum on a list of the top-selling commodities. Average coffee consumption in China is less than one cup per person per year, and consumption is still less than five cups per person per year in urban areas. Annual coffee sales are only approximately ¥4 billion. China's coffee market therefore offers boundless potential. The coffee market is growing by 30% annually. As a consequence, the coffee industry and coffee shop operation represent highly promising blue sea business areas.
• The proper terminology in coffee shop
•
• The terminology used in a coffee shop is different than everyday English, so it’s important to learn these terms. Generally a large cup of coffee is 16oz, medium 12oz and small 8oz. However, in America a large cup of coffee is 20 oz, a medium is 16oz and a small is 12oz. Furthermore, they are not called large, medium and small, but they are called venti, grande, and tall. The following is a list of commonly used coffee terminology used to describe different cups of coffee products: Espresso, Café Americano、 Coffee of the Day or Fresh Brew Coffee、Cappuccino、Café Latte、 Café Mocha、Valentino Café Latte、Valentino Cappuccino、Caramel Cappuccino、 Caramel Café Latte、Con Panna、Macchiato、Café Decaffeinato；Iced Café Americano、Iced Cappuccino、Iced Café Latte、Iced Café Mocha、Caramel Cappuccino、Caramel Café Latte、Iced Café Cola、Original Ice Blended、Banana Ice Blended、Mocha Ice Blended、Cocoa Ice Blended……。
•
• Growth Analysis: Coffee consumption in China is currently growing at a rate of 30% annually. In contrast, coffee consumption worldwide is growing at an annual rate of only 2%. In the future China has the potential to become a major coffee-consuming country.
•
• Per Capita Consumption Analysis: The countries of Europe and North America have average per capita coffee consumption in excess of 400 cups annually. Japan's per capita coffee consumption is roughly 360 cups annually. In contrast, Chinese per capita coffee consumption is less than five cups per year. Average annual per capita consumption is only around 20 cups even in such large metropolitan areas as Beijing, Shanghai, and Guangzhou. We may therefore conclude that China's consumer coffee market has enormous room for future growth
•
Country Average cups of coffee per capita per year
Finland 1,459
Sweden 1,117
Netherlands 1,071
Norway 1,051
Denmark 982
Austria 850
France 735
Germany 731
USA 400
Japan 360
Korea 140
China 5
•
• The China Coffee Market has Boundless Potential.
• China's Consumer Coffee Market Offers Tremendous Promise.
• China will play a pivotal role in the world coffee industry's future strategies.
•
Coffee beans with a retail value of US$80 billion are sold each year, which puts coffee second only to petroleum on a list of the top-selling commodities. Average coffee consumption in China is less than one cup per person per year, and consumption is still less than five cups per person per year in urban areas. Annual coffee sales are only approximately ¥4 billion. China's coffee market therefore offers boundless potential. The coffee market is growing by 30% annually. As a consequence, the coffee industry and coffee shop operation represent highly promising blue sea business areas.
• The proper terminology in coffee shop
•
• The terminology used in a coffee shop is different than everyday English, so it’s important to learn these terms. Generally a large cup of coffee is 16oz, medium 12oz and small 8oz. However, in America a large cup of coffee is 20 oz, a medium is 16oz and a small is 12oz. Furthermore, they are not called large, medium and small, but they are called venti, grande, and tall. The following is a list of commonly used coffee terminology used to describe different cups of coffee products: Espresso, Café Americano、 Coffee of the Day or Fresh Brew Coffee、Cappuccino、Café Latte、 Café Mocha、Valentino Café Latte、Valentino Cappuccino、Caramel Cappuccino、 Caramel Café Latte、Con Panna、Macchiato、Café Decaffeinato；Iced Café Americano、Iced Cappuccino、Iced Café Latte、Iced Café Mocha、Caramel Cappuccino、Caramel Café Latte、Iced Café Cola、Original Ice Blended、Banana Ice Blended、Mocha Ice Blended、Cocoa Ice Blended……。