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Media planning
Today the creation of an advertising campaign costs any amount between Rs 10 lakh and Rs. 20 lakh, while the expenditure on the media would vary from Rs 2 crore to Rs 10 crore. The change in the ratio would seem to have gone more towards media costs than creative costs
Today the creation of an advertising campaign costs any amount between Rs 10 lakh and Rs. 20 lakh, while the expenditure on the media would vary from Rs 2 crore to Rs 10 crore. The change in the ratio would seem to have gone more towards media costs than creative costs