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The direct effects paradigm notes
The hypodermic needle:This model is basically the idea that mass media is so powerful that it injects messages into the audience like a bullet.
It is targeted well and finds its mark to which the audience irresistibly falls prey to.
The hypodermic needle:This model is basically the idea that mass media is so powerful that it injects messages into the audience like a bullet.
It is targeted well and finds its mark to which the audience irresistibly falls prey to.