Tweet
Luxury watchmaker Audemars Piguet promoted the launch of its new Royal Oak Collection to high net worth males via BBC News App for iPad and half-page ads on the News and Business homepages of bbc.com
Objectives
Promote the launch of its new Royal Oak Collection
Target high net worth males
Raise overall awareness of the Audemars Piguet brand
Creative solution
Having identified its key target markets as Europe, Middle East and Asia together with New York, California and Florida in the USA, a geo-targeted digital campaign with the BBC seemed the perfect choice for delivering the right audience profile in an uncluttered trusted environment:
Half-page ads on the News and Business homepages on bbc.com
Banner ads on the BBC News App for iPad
Geo-targeting also maximised Audemars Piguet's share-of-voice in its key markets making its campaign budget work harder
Key results
With over 1.2 million impressions delivering an overall average click through rate of 0.45% (way above the industry average) and an iPad click through rate achieving an average of 0.63%1, it really was time well-spent.
Objectives
Promote the launch of its new Royal Oak Collection
Target high net worth males
Raise overall awareness of the Audemars Piguet brand
Creative solution
Having identified its key target markets as Europe, Middle East and Asia together with New York, California and Florida in the USA, a geo-targeted digital campaign with the BBC seemed the perfect choice for delivering the right audience profile in an uncluttered trusted environment:
Half-page ads on the News and Business homepages on bbc.com
Banner ads on the BBC News App for iPad
Geo-targeting also maximised Audemars Piguet's share-of-voice in its key markets making its campaign budget work harder
Key results
With over 1.2 million impressions delivering an overall average click through rate of 0.45% (way above the industry average) and an iPad click through rate achieving an average of 0.63%1, it really was time well-spent.