Categorized | JobBox

Opportunity With Big Cinemas: Manager – Marketing – ATL

Posted on 26 September 2010 by BMMBoxer

Organization Name: Reliance MediaWorks Limited. – BIG Cinemas

Organization Description: BIG Cinemas, a division of Reliance MediaWorks Ltd and a member of Reliance ADA Group is India’s largest cinema chain with over 516 screens spread across India, US, Malaysia and Netherlands and caters to over 35 million consumers. BIG Cinemas has established leadership in film exhibition in India with 253 screens and accounts for 10 to 15% of box office contributions of large movies.

Role Title: Manager Marketing – ATL

Role Description And Responsibilities

· Accountable for brand health and diagnostics

· Manage the tangible look and feel of the brand and create a cutting edge brand in the market

· Track competitive arena of the business

· Media plan and execution

· Responsible for ATL campaigns and creative outputs related to the brand

· Develop Marketing mix and maintain it for the business

· Increase market share of business through various marketing segments

· Track market equity of the business and improve on it

· Create positive PR and good will of the brand in the market

· Manager online+ VAS + CSR endeavors for brand cut through

· Create intent, property or segment based campaigns

· Manage sustenance ads and customized ads

· Increase awareness and brand recognition in the market

· Accountable management for ATL/ Brand budget

· Manage ad agency, PR agency, MR agency and in-house creative team

Experience required: 5-7 years

Qualifications Required:

Compensation: 9 – 11 Lacs per annum (75K-90K per month)

Candidates who may not have experience in number of years, but those with a zest to work and an impressive work record may also apply.

To apply;
1. Update your resume until date
2. Name the document as ‘Firstame Lastname’
3. Subject line of the email ‘BIG Cinemas – Manager – Marketing – ATL’
4. Send the email to
5. You must be registered, if not already, on to apply to this posting. (and get future updates right in your inbox!) Register here

* Though we try to establish facts as much as we can, BMMBox has no liability to check the authenticity of the job details. We publish information based on the information and/or requests we receive from varied sources.

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