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Legal environment
Legal environment can be defined as a set of basic rules for how advertising business can operate in society.
An ideal advertisement will discourage
1. DECEPTION
2. THE SUBLIMINAL ADVERTISING
3. PROLIFERATION OF ADVERTISING
4. THE USE OF STEREOTYPES
An ideal advertisement will discourage
1. DECEPTION
2. THE SUBLIMINAL ADVERTISING
3. PROLIFERATION OF ADVERTISING
4. THE USE OF STEREOTYPES