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TV has immense impact. It attracts attention immediately. Computer graphics has made it still more effective. It arouses interest in the product. Both consumers and distributors are TV viewers. In TV, there is a unique blend of sight, color, movement, sound, timing, repetition and presentation in the home. Put together it has more attributes than any other medium. It, therefore, produces quick results. It stimulates the experience of using and owning the product.
Newspapers offer the greatest advantage of conveying the message quickly. They are flexible and so the advertising copy can be written very close to the time it goes to press. The advertiser can select the geographical area over which the message is to be communicated as also the language. It presents a suitable variety of material to provide an interesting mix for a wide range of readers.
Magazines are kept for a longer time, and are read again and again. More time is devoted to reading a magazine. It means that the chances of the ad message being seen are more in magazines.
Internet provides fast flow of information. Internet being a emerging medium invest in it will help to connect the product with consumers
Newspapers offer the greatest advantage of conveying the message quickly. They are flexible and so the advertising copy can be written very close to the time it goes to press. The advertiser can select the geographical area over which the message is to be communicated as also the language. It presents a suitable variety of material to provide an interesting mix for a wide range of readers.
Magazines are kept for a longer time, and are read again and again. More time is devoted to reading a magazine. It means that the chances of the ad message being seen are more in magazines.
Internet provides fast flow of information. Internet being a emerging medium invest in it will help to connect the product with consumers