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Britannia Industries Limited is an Indian food-products corporation based in Kolkata, India. The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products. Britannia is the food-production arm of Indian conglomerate, The Wadia Group.
It is famous for its Britannia and Tiger brands of biscuit and Cheese which are popular throughout India. Britannia has an estimated 38% market share.
Britannia is a leading biscuit brand since 1892. It took a new step into the dairy industry in 1997 with two products - Processed Cheese and Dairy Whitener. In 2002, Britannia's New Business Division namely 'Britannia Milkman' formed a joint venture with Fonterra, the world's second largest Dairy Company, which gave birth to Britannia New Zealand Foods Pvt. Ltd. Dairy products contribute close to 10 per cent to Britannia's revenue
It is famous for its Britannia and Tiger brands of biscuit and Cheese which are popular throughout India. Britannia has an estimated 38% market share.
Britannia is a leading biscuit brand since 1892. It took a new step into the dairy industry in 1997 with two products - Processed Cheese and Dairy Whitener. In 2002, Britannia's New Business Division namely 'Britannia Milkman' formed a joint venture with Fonterra, the world's second largest Dairy Company, which gave birth to Britannia New Zealand Foods Pvt. Ltd. Dairy products contribute close to 10 per cent to Britannia's revenue