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guidelines for media planning project

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  • guidelines for media planning project

    1. company profile - born n achievements
    2. swot analysis
    3. objective of brand or company
    4. Media Planning Process
    5. demographic n Psychographic Segmentation
    6. competitor strategy
    7. our strategy
    8. market mix for our strategy
    9. medium for our adv
    10. media plan for every medium
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