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COPYWRITING ASSIGNMENT
MAHARSAHTRA TOURISM
PRINT AD
The print ad will have the cool colour ‘BLUE’ to indicate a relaxing place and a layout of a grid ad and within the ad each grid will have a various tourist point.
There will be 9 grids within the ad
1st grid will have the hill stations Mahableshwar and Mahtheran’s picture.
2nd grid will have the Gate way of India picture.
3rd grid will have the picture of Shivaji’s Fort in Vasai.
4th grid will have a picture of Ajanta and Ellora Caves.
5th grid will showcase the forest area of Sanjay Gandhi National Park.
6th grid will have the picture of the small Island of Manori.
7th grid will have the the picture of the Malshej Ghats.
8th grid will have a picture of the Sealink that connects Bandra and Worli.
9th grid will include adverturous pictures of people trekking in Chinchwati.
Q TVC TVC
TVC
SCENE 1
The TVC begins with a timelapse scene showing the sunrise and sunset in the City of Mumbai, with soft music playing in the back ground
( This goes on for 5 seconds )
SCENE 2
In this scene the Eastern beauty of Maharashtra that is the Waterfalls, Ghats, Hill Stations, etc will be shown.
( This will go on for 5 seconds )
SCENE 3
In the third scene the Western Coasts of Maharashtra will be show various Beaches of Maharashtra.
(This will go on for another 5 seconds )
SCENE 4
This scene will show various cuisines of Maharashtra from Vada Pav Pooranpoli , to Thalipeeth and Solkadhi.
( This will be for 5 seconds )
SCENE 5
In this scene the occupation of people like Fishing, Farming, The Metro Life Of Mumbai, etc will be shown.
( This will be for 5 seconds )
SCENE 6
This scene will conclude saying the tagline
“ DREAM. EXPLORE. DISCOVER ”. And will focus on the Logo of Maharashtra Tourism (This is for another 5 seconds)
BILLBOARD
ADVERTORIAL
he people that didn’t belong here tried to rule it. As time passed unity grew among the residents declaring the victory of the Marathas, and therefore it came to be known as Maharashtra.
As time passed diversity took over it. Hindus , Muslims, Punjabi’s, Catholics came. Along with them came their cuisines, from pooranpoli to vadapav, from lassi to nimboo pani, from kheer to ladoos.
The translucent waters of the konkan, the azure blue green of the Shreevardha, the metro life of the city that never sleep “MUMBAI. The adventurous waterfall of khandala and lonavla, the forest life including various santuries like Sanjay Gandhi National Park; the breathtaking Ghats of Malshej; the peaceful beaches of Madh Island ,Marve and chupati; the beauty of the Deccan Plateau, regions of Sangali and Satara, Makes Maharashtra what it is today.
Come to the land of your dreams to explore the adventure of the land and discover your hidden inner adventures.
Dream. Explore. Discover.
MAHARSAHTRA TOURISM
PRINT AD
The print ad will have the cool colour ‘BLUE’ to indicate a relaxing place and a layout of a grid ad and within the ad each grid will have a various tourist point.
There will be 9 grids within the ad
1st grid will have the hill stations Mahableshwar and Mahtheran’s picture.
2nd grid will have the Gate way of India picture.
3rd grid will have the picture of Shivaji’s Fort in Vasai.
4th grid will have a picture of Ajanta and Ellora Caves.
5th grid will showcase the forest area of Sanjay Gandhi National Park.
6th grid will have the picture of the small Island of Manori.
7th grid will have the the picture of the Malshej Ghats.
8th grid will have a picture of the Sealink that connects Bandra and Worli.
9th grid will include adverturous pictures of people trekking in Chinchwati.
Q TVC TVC
TVC
SCENE 1
The TVC begins with a timelapse scene showing the sunrise and sunset in the City of Mumbai, with soft music playing in the back ground
( This goes on for 5 seconds )
SCENE 2
In this scene the Eastern beauty of Maharashtra that is the Waterfalls, Ghats, Hill Stations, etc will be shown.
( This will go on for 5 seconds )
SCENE 3
In the third scene the Western Coasts of Maharashtra will be show various Beaches of Maharashtra.
(This will go on for another 5 seconds )
SCENE 4
This scene will show various cuisines of Maharashtra from Vada Pav Pooranpoli , to Thalipeeth and Solkadhi.
( This will be for 5 seconds )
SCENE 5
In this scene the occupation of people like Fishing, Farming, The Metro Life Of Mumbai, etc will be shown.
( This will be for 5 seconds )
SCENE 6
This scene will conclude saying the tagline
“ DREAM. EXPLORE. DISCOVER ”. And will focus on the Logo of Maharashtra Tourism (This is for another 5 seconds)
BILLBOARD
ADVERTORIAL
he people that didn’t belong here tried to rule it. As time passed unity grew among the residents declaring the victory of the Marathas, and therefore it came to be known as Maharashtra.
As time passed diversity took over it. Hindus , Muslims, Punjabi’s, Catholics came. Along with them came their cuisines, from pooranpoli to vadapav, from lassi to nimboo pani, from kheer to ladoos.
The translucent waters of the konkan, the azure blue green of the Shreevardha, the metro life of the city that never sleep “MUMBAI. The adventurous waterfall of khandala and lonavla, the forest life including various santuries like Sanjay Gandhi National Park; the breathtaking Ghats of Malshej; the peaceful beaches of Madh Island ,Marve and chupati; the beauty of the Deccan Plateau, regions of Sangali and Satara, Makes Maharashtra what it is today.
Come to the land of your dreams to explore the adventure of the land and discover your hidden inner adventures.
Dream. Explore. Discover.