Vijay Jacob is all geared up for his second innings at Grey India. This time as vice-president and head, South. Jacob will take care of Grey’s southern brands, including Britannia, ITC, UB, Wockhardt Hospital, Kirtilal Jewellers, 3M and Deccan Express Logistics. Jacob will report to Jishnu Sen, COO, Grey India.

Jacob started his career in 1995 as marketing and sales personnel for Eveready Industries. Then he moved on to Bazee.com (now eBay). In his decade long career he has worked with Fountainhead, Mudra Communications, Bates 141 and Grey WorldWide.

Confirming the news, Jacob said, “I am getting back in Grey and hope to explore innovative markets and challenges. I want to continue building brands as there’s plenty of talent in the South. My focus is to develop a higher level of sensitivity to clients’ business needs.”

Jishnu Sen, COO, Grey India added, “I am keen to have Vijay as part of my team, and look forward to his extensive tenure ahead. His expertise will provide a thrust to Grey’s plans of offering integrated communication solutions, which would help building and expanding our presence in the Southern market.”