India’s largest FM network BIG 92.7 FM, has announced Sonu Nigam as its new brand ambassador. The radio channel has also launched its new music positioning – Chillax Hits in Mumbai and Delhi. The channel promises its viewers to offer a refreshing music format which will de-stress and help the listeners to relax.

Tarun Katial, COO, BIG 92.7 FM said, “BIG 92.7 FM is introducing a new exciting music format – Chillax Hits that promises the listener an aural treat. Our new music positioning represents superlative music that is ‘easy’ to listen to, giving listeners a truly de-stressing experience, qualities which are best epitomized by Sonu Nigam. Our association with him goes back a long way, right since the inception of BIG 92.7 FM and he was the most natural choice for our brand ambassador. Sonu has offered the country some of the best Chillax Hits and has earned the respect and love of not just people in India, but from Indian’s across the world. We are delighted to have him as our brand ambassador.”

Sonu Nigam will be a part of the multi media campaign that includes Radio, Outdoor, Television, Online, Mobile and Print which will soon be launched.

Speaking on the occasion, Sonu Nigam said, “The intrinsic value of any genre of music is to relax the listener. Relaxing is a therapeutic act, and Music is the Healer. ‘Chillax Music’ from Big 92.7 FM is the healing station for today’s generation. With stress levels on the rise, ‘Chillax Healing’ is the need of the hour. I look forward to a long lasting music association with BIG 92.7 FM”