Rajni Menon has joined the Mumbai office of Carat Media as Associate Vice President. Rajni will report to Kartik Iyer, Managing Director, Carat India and would be responsible for strategic investment planning for the agency. Rajni was earlier working with ZenithOptimedia.

Confirming the news, Kartik Iyer said, “We are delighted to have Rajni on board. Her vast experience with special focus on buying would definitely prove to be a great asset to Carat. We see her playing a major role in further improving the Strategic Investment planning for the entire agency and specifically contributing to the business development efforts in Mumbai.”

Menon has worked for more than a decade in the advertising industry and specializes in media planning and buying. She has worked with agencies like Fulcrum, GroupM (CTG), Lintas Media Group, McCann Erickson and Madison Media in the past. She has been associated with brands like PepsiCo, Motorola, Castrol and Onida, Maruti Suzuki, Coca Cola, Reckitt Benckiser, Gillette and Bacardi to name a few.