ESPN Star, the sports broadcaster is eagerly waiting for the Champions Trophy and the Champions League T20. The two cricket events are supposedly going to make a remarkable difference in its ad revenues. The channel is expecting total advertising revenue of about Rs 500 crore.

Advertisers like Maruti Suzuki India, Samsung, Bajaj Auto, Sony and MIRC Electronics have already signed up with channel and also booked their respective slots.

ESPN Software India Managing R C Venkateish declined to comment but said most of the advertisers and sponsors have “shared the enthusiasm of the company. We have already sold out 80 per cent of the inventory for Champions Trophy and there will be 160 ad spots of 30 seconds each in the entire tournament,” he said.

The tournament is viewed across 180 countries and accounts for a very high viewership. The Champions Trophy which begins on September 22 and ends on October 5 has ad slots charging around Rs 2 lakh for ten seconds.

Advertisers are surely in this league to win their consumers…