Grey Group, a global marketing communications company (part of WPP) has appointed Divyapratap Mehta as Senior Planning Director. Mehta has earlier strategized plans for various brands like Unilever’s Dirt is Good, LG, Nestle, Maruti, Fever 104 fm and Havell’s campaigns to name a few.

Bindu Sethi, SVP and National Head of Planning, Grey India confirmed the news, “In our effort to enhance the quality of our brand work and the offering to clients, we are strengthening our planning talent and resource pool. It gives me great pleasure to welcome Divyapratap to Grey and the planning team.”

Speaking about his appointment, Mehta said, “Grey offers a great combination of the right people with the right thinking. Along with the team, I look forward to facing the challenges that will come my way as I take on this new role. I am proud to be part of an agency that understands and appreciates the value of powerful planning and emphasizes the need to create advertising that becomes ‘Famously Effective’.”

Prior to this, Mehta has worked with Lowe Lintas as Associate Vice President Planning and as Regional Planning Director-South East Asia-Lowe Worldwide. He has worked with prominent agencies like TBWA, Leo Burnett and McCann Erickson in the past.