Ten Sports, the highest rated sports channel in the Indian sub continent has decided to venture into digital media with the launch of www.tensports.com. It has partnered with NBC Universal Digital Solutions (NBCUDS), a wholly owned digital subsidiary of NBC Universal to develop the Cricket portal.

The site will serve as a free, cricket-focused multiplatform for the region’s fast growing digital audience. The video experience will be complimented by commentary and statistics, and will allow viewers to simultaneously chat with friends & family and other passionate fans during live Webcasts.

Apart from live coverage of all the major cricket matches, the site also has options of viewing on demand highlights during live matches. Thus cricket fans can login and watch all the crucial twists in a match without any interruption.

The site will also video archive all the record breaking matches for the viewers to cherish the memorable moments of the game.
India is particularly known for its craze for the game and the site just intends to take it a step further…