Categorized | BuzzBox

Congress completes 125 years, hunts for creative and media agency

Posted on 02 December 2009 by BMMBoxer

Indian National Congress, one of the major ruling parties in India will complete 125 years of its existence in 2010. The party will organize various events, promotions as well as media campaigns to celebrate the historical event. The party has also called for pitches from various advertising agencies to tie up for the event celebrations. The account size is estimated at Rs.50 crore.

Prominent agencies like JWT India, Crayons, Percept and K&V Media are expected to pitch for the account. The presentations are scheduled next week. The communication plan would focus on all media including TV, print, radio, internet and OOH.

A 19-member team has been formed to overlook the year long celebrations. Sonia Gandhi, Chairperson of Congress will also oversee the details related to ensure efficiency.

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