Carat Media has been appointed as media partner for abmeribaari.com, a venture by AMB Talent Media, promoted by Preet Bedi (former CEO of Percept Picture Company). Abmeribaari.com, was launched on 15 March, 2010 and aims to reach out to talented individuals in the entertainment industry. The website would reach out to worldwide talent, evaluate and provide them with appropriate opportunities.

Abmeribaari will be spending approx. Rs. 5-10 crore on brand building. Out of the allocated budget, 30% would be dedicated to digital media and the rest will be spent on traditional media. A TV commercial is expected in less than a month along with various brand associations with talent hunt shows.

Vidhu Sagar, senior vice-president, Carat Media, said, “A multi-media campaign, including TV, digital, radio and on-ground activities will be used to create awareness about Abmeribaari.”

Isobar (the digital media agency of Aegis Media), will be responsible for Digital media. Display advertising, search and social media marketing are expected to dominate the digital campaign.