TBWA India has appointed Anand Narayan as VP, Account Management for its Mumbai operations. Prior to this, Narayan was working with JWT, Bengaluru. Narayan’s immediate concern would be to lead a strong pool of brand management talent in Mumbai and to ensure that clients benefit from the philosophy of Disruption.

Confirming his appointment, Anand says, “It’s a homecoming of sorts. I truly believe Disruption is the most powerful tool an agency can bring to the table and I look forward to living it again. These are interesting times for TBWA India, and I really feel I am in the right place at the right time.”

Nirmalya Sen, managing director, TBWA India said, “On the back of some significant new business wins, we are in the process of reinforcing the account management team. Anand is our most significant hire in this process. He is a passionate believer in the power of advertising and the impact it can have in shaping the fortune of brands.”

Incidentally, Narayan had started his career with TBWA as well. In his 12 years of career, he has worked with agencies like Lowe Lintas (Chennai and Bengaluru) and Mudra (Bengaluru).Britannia, Levi’s, Nike, Henkel, ING Bank and the UB Group are the some of the brands he has worked with.