Bollywood’s very own perfectionist Aamir Khan after breaking all box-office records with 3 Idiots has decided to break all records in the ad world as well. He has reportedly been offered Rs. 35 crore for a three year deal by UAE’s Etisalat, the latest entrant in Indian telecom industry. This is by far one of the highest paid endorsement deals ever.

Industry sources say that Etisalat has signed Aamir Khan to establish its brand in India, and also have inputs from the star in the marketing of the company in India.

Aamir Khan’s other endorsements include Tata Sky, Coca-Cola and Samsung.

Etisalat is the telecommunications service provider in the UAE since 1976, while Etisalat DB Telecom India, previously called Swan Telecom, is a new telecom company set up jointly by Etisalat and DB Realty, headquartered at Mumbai.