Categorized | Alumni Voice Over, VOBox

Saloni Rishiraj

Posted on 02 January 2011 by BMMBoxer

FIRST APPEARANCE

My Name Is Saloni Rishiraj

BMM From? St. Xavier’s College

Specialization Advertising

Year Completed BMM 2009

Other Educational Qualifications (PG/UG/Etc) Pursing my PG Diploma in Marketing Management from Wellingkar’s

Status Single

CAREERBOX

Professional Experience 3 years

You Currently Work At Lowe Lintas – Linopinion – PR Division – Manager

Your daily routine Reach office by 9.45 am. Track papers, send coverage updates to clients, prepare plans & strategies to leverage clients in media, pitch stories to media for clients, organise press meets/ set visit / events etc

Organization(s) You Worked At Before Hanmer MS & L – PR – Associate Executive
Comma Consulting – PR – Junior Account Executive

Key Projects/Campaigns You’ve Been Part Of

  • Have handled launch of Kamat group of hotels and Starwood group of hotels in differents states of India.
  • Launch various shows and organized events for NDTV Good Times, Zoom, Sony Pix, SAB TV, MTV, Vh1, Nickelodeon.
  • Have done celebrity PR for various television star including Bikram Saluja, Smriti Irani etc.
  • Have done PR for Plays, FMCG & Lifestyle products

Most challenging project/campaign you’ve been part of? What made it challenging?

  • Viacom 18 -Launch of Roadies – audition travel and PR Campaign strategy planning for the on air show.
  • SAB TV – Promoting the channel as the only comedy entertainment channel in India

How did you start your career? What was your first step after completing BMM?

I interned with TOI during by 11th vacation, later in the begining of my 2nd year interned with Comma consulting – a PR agency in 3 months they hired me as a part time resourse. So along with studying and completing projects, I was working as a part time consultant in PR.

Were you clear about which field you wanted to get into right from the beginning? What helped you take your leaps?

I was always clear that I wanted to get into media. Tried my hand with journalism after 11th but did not really like it. During my 2nd year my friend who was already in PR suggested that I should try this field as a career option. When I joined the PR industry I knew there was no looking back.

Any particular incident that helped you discover your career option?

Nothing in particular in PR you get to do everything, read, write , organize events, strategize, travel – this field pretty much has it all.


BACK TO COLLEGE

Does being a BMMite give you an edge over others? Yes/No – Please elaborate

Yes, at times. People perceive them to be more creative.

Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the industry you’re in?

No, theoretical knowledge is hardly of any use in this field. All that counts is your work experience and personality

BMM or BMM from a particular college? Does it make a difference?

Being a BMM graduate from Xavier’s definitely gave me an edge. But I see other college BMM graduates doing extremely well too. It’s just luck!

Did you complete any internship(s) – where, when, how was the experience?

I worked with TOI after 11th and during my BMM 2nd year I interned with a PR agency. Both were excellent learning experiences.

Internships during BMM – are they relevant in the long run?

Yes, totally. When organisations hire you, previous internship definitely count.

Work Ex or Higher Studies? What’s your pick? Why?

Work Ex for sure, but I have chosen to study along. As we all know sometime or the other a Degree surely makes a difference.

BMMBOXER’S TAKE

BMM is a lifestyle!

Your biggest achievement till date Being a Manager with Lintas Group at the age of 21!

You regret Could not give up my job to pursue MBA even after I got admission in a good college

Your favorite subject in BMM Your hangout adda during BMM PR

Your hangout adda during BMM Xaviers foyer

Define your job in one sentence The middle men / fixers between media and clients

Your favorite professor at college Gita Shashidharan

Your biggest goof up at work haha..no comments!

YOUR TAKE

The journey so far…and where I see myself going The journey has been interesting so far…I aim to start up something of my own in the next 5 – 6 years

My Success Mantra Let your hardwork speak!

5 Tips for BMMites

1)Complete your projects on time and make sure you put the good campaigns on your resume
2) Do atleast 2 internships during the course
3) Participate in college festivals and extra-curricular activities
4) Make sure you score the most in projects
5) ATTENDANCE really counts..So make sure you attend even if you come and sleep on the last bench

You can reach me http://www.facebook.com/?ref=home#!/profile.php?id=702245735

http://in.linkedin.com/pub/saloni-rishiraj/11/39/155

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