According to a recent survey based on Digital Brand Index, Google topped the list of most discussed technology brands in India. The study was compiled by Edelman in collaboration with Brandtology. Google accounted for 20%, followed by Microsoft and Yahoo!

Edelman officials explained the credentials and that the DBI monitored 74,452 online conversations relating to 96 large technology brands, contained within 423 communication channels, between July and September, which saw one brand being mentioned every two minutes on an average.

Kelly Choo, Brandtology co-founder and business development director, further added, “The DBI shows which brand names are more active than others, but the real opportunity for brand owners is to identify and engage influential channels and voices through compelling social media content.”

The survey also declared Twitter as the most “buzziest” communication channel witnessing 60% of conversations online.

Top 10 “most discussed technology brands” in India
1. Google
2. Microsoft
3. Yahoo!
4. Intel
5. Sony
6. Dell
7. Samsung India Electronics
8. Nokia
9. LG
10. Blackberry

Yahoo! Will launch its global branding campaign in United Kingdom and India on October 5. The campaign aims at simplifying and enhancing the Web experience for people throughout the world. The campaign will be launched on 28th September in United States and later worldwide.

Yahoo! CEO Carol Bartz said, “Today the Web and your world are inseparable.” She further added, “Hundreds of millions of people use Yahoo! to get the information they need, connect with friends and family, and be entertained. We are about creating online experiences people find meaningful, relevant, and fun.”

“Our vision is to be at the centre of people’s online lives–to be at the place where their world meets the larger world,” said Elisa Steele, Yahoo! executive vice president and chief marketing officer, speaking at the IAB MIXX Conference and Expo in New York City.

Yahoo! wishes to celebrate its connection with people and communicate its core product and its various enhancements through the campaign.