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	<title>BMMBox.com &#187; transit media</title>
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		<title>Meru Cabs explore the medium of transit media</title>
		<link>http://bmmbox.com/buzzbox/meru-cabs-explore-the-medium-of-transit-media/</link>
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		<pubDate>Sat, 13 Mar 2010 09:40:54 +0000</pubDate>
		<dc:creator>BMMBoxer</dc:creator>
				<category><![CDATA[BuzzBox]]></category>
		<category><![CDATA[meru cabs]]></category>
		<category><![CDATA[on road advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[ooh space]]></category>
		<category><![CDATA[taxi promotions]]></category>
		<category><![CDATA[transit media]]></category>

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		<description><![CDATA[Meru Cabs, the new cab service in India is proving out to be more than a transportation boon. The cabs have re-invented the term transit media and have created a positive impact on the OOH space. Meru has recently been associated with the movie ‘Toh Baat Pakki’ and has also been associated with brands like [...]]]></description>
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		<title>Subway hits roads for its first national outdoor campaign</title>
		<link>http://bmmbox.com/buzzbox/subway-hits-roads-for-its-first-national-outdoor-campaign/</link>
		<comments>http://bmmbox.com/buzzbox/subway-hits-roads-for-its-first-national-outdoor-campaign/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 07:37:26 +0000</pubDate>
		<dc:creator>BMMBoxer</dc:creator>
				<category><![CDATA[BuzzBox]]></category>
		<category><![CDATA[alliance advertising]]></category>
		<category><![CDATA[arms communication]]></category>
		<category><![CDATA[subway]]></category>
		<category><![CDATA[subway india]]></category>
		<category><![CDATA[transit media]]></category>

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		<description><![CDATA[Subway India has finally unveiled its national campaign across the country. Subway has taken route to advertise through transit media to promote its Every Day Value offer with Chicken Ham Sub @ Rs 50. Arms Communications (creative partner) and Alliance Advertising (media partner) together have designed this campaign. The TG for Subway remains the youth, [...]]]></description>
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