TVS Srichakra Tyres has appointed Mediacom to handle the media duties for the brand. The agency has won the account after a rigorous pitching process. This is the first time TVS has hired an agency to communicate the brands message across its target group.

TVS Srichakra, initiated in 1982 is a part of the TVS Group, manufactures tyres and tubes for mopeds, motorcycles, scooters and three wheelers under its brand, TVS Tyres.

The media spend and the mediums will that the brand will focus on will be discussed later.

MediaCom India has announced Ashwini Kamat as the new GM of MediaCom, Mumbai. She will also be responsible for strategic communication planning, research, insights functions across all MediaCom clients.

Divya Gururaj, MD, MediaCom India confirmed the news and also added, “Ashwini is one of the brightest people in the media industry and I am delighted to have her on our team. With her leadership, we will continue to strengthen our ROI based planning, which has been a key focus and strength.”

Kamat is an MBA from Jamnalal Bajaj Institute of Mgmt and has over 12 years of experience in the advertising industry. She has worked on diverse categories like retail, soap, skincare, automobiles, insurance and liquor.

Regarding her association with MediaCom, Kamat said, “What attracted me to MediaCom was their focus on people – clients, employees and media owners. I look forward to leading the team to deliver a strong strategic product, healthy growth and delighting clients.”