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		<title>IMX will now be VivaKi Exchange – Publicis Groupe</title>
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		<pubDate>Tue, 01 Sep 2009 04:30:22 +0000</pubDate>
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		<description><![CDATA[Over the next six months, India Media Exchange (IMX) will be transformed and renamed as VivaKi Exchange. The Publicis owned IMX is a consolidated media buying arm of Starcom MediaVest Group, Zenith Optimedia and Solutions Digitas. The re-branding will be executed simultaneously in India, China and other parts of the world, where media exchanges are [...]]]></description>
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