Tag Archive | "Events"

event-management-jobs

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Alternative Careers, 4: Event Management

Posted on 22 June 2013 by BMMBoxer

– By Mariya Sethjiwala, Sophia BMM

Ever thought what went on behind the scenes to create that awesome concert you were at last weekend? Or how did they manage to come up with that well co-ordinated award function your father was talking about? The answer lies with an event co-ordinator! Most successful events are the result of an efficient and hard working event management team that works day and night to make sure nothing is out of place on the day of their event.

An event coordinator is a person who develops plans, coordinates and completes functions within business organizations. The job always keeps you busy and on your toes when the event actually happens. A knack of managing people, co-ordinating with various professionals and making sure everything goes on smoothly is on your job specifics.

To be an event manager, a basic course in Mass Media helps as it gives you insightful knowledge of various aspects of the media industry. You can start off by volunteering for various events during your holidays between semesters. This will help you test yourself if the field is suited for you or not.

Coordinating special events requires skills in overseeing, planning, coordinating, executing, and overseeing the day-to-day operations of events, whether social, educational, internal or external. The event coordinator must follow financial constraints and adhere to guest requests and schedules. Most importantly, you should be ready to work for long hours in the run up to a big event. But that shouldn’t be looked as a con, because working with a team of creative people can actually be lot of fun.

No event coordinating company organises all kinds of events. So it becomes important to select at the start of your career what sort of events you want to organise and then plan your career according to that. This field offers a lot of scope to be an entrepreneur as well. Once you think you have enough experience, you can make use of the various contacts and relations you have built, to start your company and innovate and sell various events to bag sponsors.

Today around 500 big and 1,800 small event management companies are operating in India and the ambit is widening with even occasions like birthday parties, seminars, exhibitions and stage shows being taken up by independent event managers. This means ample of job opportunities for event management enthusiasts.

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How to bring a college fest to life

Posted on 04 July 2012 by Cheryl Joy

What’s the first thing that comes to your mind when you think of college? More often than not, the one memory that would pop into everyone’s mind would be that of fests or college events. No matter how small the college or the event, college events promise to be part of a memory that’s pleasant and more fondly remembered than the rest.

A lot goes into getting these events to work and even more to make them popular. So what makes a *great* event stand out from the rest? Well it’s some fabulous marketing, coupled with a lot of hard work and fun. While there are no written mantras for making your college event a hit, I hope these pointers help.

  1. Plan Ahead

Even if the event is just a two day affair, it is important to plan well in advance. While the entire event needs to be chalked out at least a month in advance, the marketing plan should start way before. There is nothing worse than a last minute publicity plan for any event, even a college fest. There should be a well defined campaign in terms of dates and duties should be assigned to the members in charge.

2. Have a varied marketing strategy

With the number of options available today, the sky is the limit. Television, radio, internet are all wonderful platforms to publicize events. The crazy growth of social networking has added to this list a charm that is hard to be replicated. Therefore, have a marketing strategy that spans across platforms. Use mediums that will reach out to your audience and leave out those that show little potential.

3. Work from the heart

The most important aspect of an event is the passion that the organizers have for it. Only if they love the event enough to put in their heart and soul into it will the event turn out to be a hit. In the absence of such dedication any effort can only be half hearted at best.

4. Inclusion

It is important for the smooth working of the event that everyone works cohesively on it. This means that seniors and juniors needs to function like a team and work in perfect sync.

5. Be creative

No idea is a bad one unless you deem it to be so. It is important to discuss all the ideas so that they can be chosen or dumped. Some of the nicest ideas could sound catastrophic during their inception and some of the best ones could turn out to be trash. The trick is to make sure the event is extraordinary and that it would appeal to everyone.

6. Have pre-events and contests

All of us like winning prizes. Have interesting contests running throughout the month culminating in the major event. These contents will bring about an interest for the main event.

Events are big. And everyone loves to be a part of them. The only thing to be kept in mind is that the success of an event- big or small depends on the amount of dedication and passion that has gone into it. Bring these two into the picture, stand back and watch the magic unfold!

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Social Media Marketing vs Traditional Marketing

Posted on 13 August 2011 by Cheryl Joy

Marketing in its most crude description has meant the art of selling. It is the art of subtle( not any more) persuasion that originally was meant for convincing someone to buy something. Today that definition holds true except that in many cases there is an add on to it. It still involves convincing people to buy something, the difference is, you might not really need it. And that is why it is such an art today- no longer is marketing about telling the audiences about availability. It’s about telling them about the plenty that is available and getting them to choose ‘you’ over the other hundred options. It is precisely for this reason that today there is a distinction between Social Media Marketing or New Age Marketing and Traditional Marketing. In every sense of the term, Social Media Marketing is here to stay.

In the beginning, when marketing was all about telling your audiences about where they could find you, marketing was simple. It was all about getting together a good sales team who would be able to put up an interesting campaign in place along with their partner ad agency, to come up with a catchy snazzy ad campaign that could not fail. Add to this an interesting sales agenda and profits would sky rocket with the blink of an eye lid. But then what happened when Company X had a good marketing team and Company Y had a good marketing team too? Along side came A and B and C… Soon the market was too crowded and standing out was important to survive, to get noticed. It was no more just about letting the audience know that ‘I am good and I can be found here’ it was about telling them how your product was better than the many available in the market. So dawned the age of New age Marketing.

In this form of marketing, no stones are left unturned and no attempts are left behind to capture the attention of the ever elusive ‘Target Audience’. The Consumer here is King and there is nothing that is good enough to win him over. This form of marketing believes in the concept of IMC or Integrated Marketing Communications which involves a heady mix of advertisements, events, blogging, direct marketing etc. it is a lot of everything and everything in a lot. Today products follow us wherever we go. Whether you are traveling in a bus or watching a movie or booking your tickets online, there is always a tiny corner peeking out from somewhere asking you to take notice of it- asking you to pick them over the others. This is Social Media Marketing and it has just begun. For all those who believe that they make their own choices on what they want and what they don’t, think again. Unconsciously if not consciously we are trained constantly to choose a product over the other. We are being bombarded by images and events through varied channels of communication in the media to buy things, things we need, things we don’t need and things we think we need. This is the power of social media marketing.

The power of social media marketing lies in its marriage with media itself. Today the media acts as an agent for marketing in a way. Most newspapers today are just one giant flier- each page devoted to another product or company. One switches on the television only to realize that most channels have hours of interactive TV advertising which run late into the night- and most of the time they even work. Most movies are ‘the place’ for product placement as they reach out to wide audiences. Everything, right from houses to cars and even fridges are shown as a part of a deeper scheme of reaching out to the audience in every possible way.

What this essentially means is that traditional marketing is passé. Not that it did not have its own merits, it cannot exist in today’s day and age. It cannot survive in this world that is fraught with competition and multiple choices. However it is this marketing that has given birth to the new age marketing or social media marketing.

It is to be understood that this new form of marketing has just begun. It is in its nascent stages and has eons to go before it matures. Through IMC, it has only attempted to make a start at the journey that it is on. Not to be misunderstood, this journey is not for the faint hearted. For this new age marketing is bold and forthright and is filled with challenges at every step. And for those who thought marketing was a tough place to be in, this is just the trailer. Social Media Marketing has just begun.

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Free Seminar – Be A Digital Krantikari!

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Free Seminar – Be A Digital Krantikari!

Posted on 23 September 2010 by BMMBoxer

Free seminar by industry experts on hot careers in Animation, Photography, Visual Effects, and Film Making!

Register free by clicking on the poster now!

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