Posterscope India, the leading OOH communication agency recently won Marks & Spencer OOH account. The decision was made after a multi-pitching process.

Posterscope India is a part of Aegis Media. Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media spoke about the development, “The spectacular success that Posterscope India is experiencing highlights the latent need for a quality OOH agency, which has world class tools and systems as well as brings in transparency and professionalism. We are thrilled to welcome Marks & Spencer, YouTube, Nestle, Colgate and a host of other clients and are confident that like in the UK, Posterscope will soon be acknowledged as the best and the most professional OOH agency in India.”

Posterscope India has won a lot of account in 2010. You Tube, Nestle, Colgate, Bharati Axa, BMW, Tata Housing, Essar, Shapoorji Pallonji, CNBC and Go Cheese are among the few. The company boasts of having more than 50 brands in its list of clientele.

Haresh Nayak, country head, Posterscope India, concluded, “The tremendous response from our existing clients like Philips, Adidas, Future Group and others enthused us to offer our services to a larger client base and we are amazed to see such a fantastic response.”

SRK has credited one more brand to his name. He will endorse Colgate-Palmolive, which is a key player in the oral care category in India.

The deal between the FMCG Giant and SRK was signed on Tuesday, according to a source familiar with the development. The actor is associated with more than 25 brands and is amongst the highest paid celebrities, as he commands anywhere between Rs.3 and 9 crore for a brand endorsement. ICICI Bank, Dish TV, Nokia, Hyundai, Linc Pens, Compaq, Sunfeast, Emami, TAG Heuer, and Omega are some of the brands that he adds value to.
Speaking about his association with Colgate, Manish Porwal, CEO, Percept Talent Management says, “The masses love SRK and Colgate is a brand that reaches out to the masses. SRK is considered a family man and Colgate too is a product for the entire family. Colgate considers many things before signing on an ambassador and his positives will override the negatives like him being a chain smoker.”

Even though movies and Cricket may not be working too well for the superstar, he is still hot property for endorsements.