Tag Archive | "celebrity management"

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Alternative Careers, 3: Celebrity Manager

Posted on 15 June 2013 by BMMBoxer

– By Mariya Sethjiwala, Sophia BMM

Management takes an all different and exciting twist when you add a dash of glamour and mix in a high profile celebrity. Managing a celebrity is quite an art we say!  An artist or a sportsperson has certainly put in all efforts to reach a cult status, but it is the job of his or her manager to help the person manage his/her day to day affairs, and help them live and cope up with their high flying lives. A manager is an indispensable asset in a celebrity’s life.

A celebrity manager provides services such as celebrity/athlete grooming, managing his or her time schedule, public relation services, marketing and advertising campaigns, negotiating endorsements, promotional launches, parties, and personal appearances.

The catch here for beginners is not to run after an already established star, but find your clients yourself! Identifying talent in sport-spersons or musicians of varied genres and then marketing them in order to create their brand value is what you should look to do.  A safe option here would be to associate yourself with a celebrity management firm at the start of your career before you have enough experience to be an independent celebrity manager or maybe, open your own firm.

To become successful in this field, you should have the ability to connect with people coming from various backgrounds. Ample amount of patience is required to deal with the person you are managing. A good knowledge of all brands is a must to identify and target brands that your client can endorse. You should be able to come up with solutions quickly and deal with pressure cooker situations. A celebrity manager needs to be creative enough to make his/her client reach out to brands and the audience. For this, good Public Relations skills come in handy.

Managing a celebrity is not rocket science. All it takes is to be aware and foresighted enough to spot opportunities in opposing circumstances. Once you get in the field, you get to travel the world, and live the celebrity life as your clients’! This isn’t a desk job, and new work assignments daily and interacting with people from varied fields enriches you as a person. Also, cracking big deals for your client can mean getting a fat pay-check for yourself too!

So, if you are good with people, smart and logical, a quick thinker and have a general understanding of the entertainment industry, you have a shot at becoming a celebrity manager.

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Jerry Maguire

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Professional Talk with Ryan Pereira, Celebrity Manager

Posted on 01 February 2013 by BMMBoxer

Ryan Pereira

Ryan Pereira

Name:  Ryan Pereira

Company: Bling Global Entertainment Pvt. Ltd.

Designation: Celebrity Manager/Agent

Q. Tell us something about the field of Celebrity Management:

A. Celebrity Management is one of the fastest growing industries in the mass media sector  – be it films, modelling, sports or even talent. Celebrity management has become an inseparable part of our society with MNC’s and even small business entrepreneurs rushing to sign celebrities/talent to endorse their brand/campaign so as to lure the masses towards their brand/entity.

Q. What does Celebrity Management entail?

A. Celebrity management involves managing a celebrity’s endorsements contracts, movie contracts, brand tie ups, appearances and any commerce related activity that could help in financial gains as well as help him/her build a brand image that could help them connect with their audiences.

Q. What are the skills required to be a responsible/good celebrity manager?

A. The skills mainly required to be a good celebrity manager are as follows:

  • Presence of Mind
  • Being street smart
  • Integrity
  • Good communication skills
  • NO EGO
  • Good temperament
  • Crisis management skills

Q. What is a routine day like in the life of a celebrity manager?

A. The routine of a celebrity manager would vary from day to day. On some days you’d be at your desk from 10 am to 6 pm and on other days it could stretch from 10 am to 6 pm in the office and from 6pm  to perhaps 12 am on the set of a shoot/appearance. The schedule of a celebrity manager is not fixed, but you do get the weekends off. However, in case there is a shoot or an appearance the celebrity is expected to be present at, the manager has to follow suit and accompany the celebrity for the same.

Q. How can a fresher land a job in a celebrity management agency?

A. Any fresher could drop in his/her CV at any of the Celebrity Management agencies at any given point of time. However the month of March is ideal to do so as many agencies undergo a change in personnel with many moving out due to better pay offers from competitive agencies.

Q. The top 3 celebrity management agencies in the country, according to you, are:

  • BLING Global Entertainment Pvt. Ltd.
  • KWAN Entertainment Pvt. Ltd.
  • MATRIX Entertainment Pvt. Ltd.

Jerry Maguire

Jerry Maguire

Q. Five tips you’d like to share with BMM students aspiring to be celebrity managers:

1         Hone patience. It’s a virtue and you will inevitably need it in an industry that requires you to deal with ego’s the size of King Kong.

2         Being a go getter is very important in this industry. How to pitch your celebrity, when to pitch them, who to pitch them to, are important questions that need to be answered by a celebrity manager.

3         Strike a deal when the iron is hot. Don’t sit back thinking brands will call you inquiring after the celebrity you manage. Make the world know you’re managing a celebrity. Pitches need to be made almost every day for your celebrity to maximise their business propositions. Remember money is all that rules their world and like Rod Tidwell (played by Cuba Gooding Jr. in Jerry Maguire) tells his friend/agent Jerry Maguire (played by Tom Cruise) “SHOW ME THE MONEY!” is the motto you must live by.

4         Knowledge of the entertainment/sports/talent industry is essential. The knowledge that you’ll have will bring wealth to your clients. Period!

5         WATCH JERRY MAGUIRE

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