Tag Archive | "BMM"

Shrenik Gandhi

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Professional Interview: Shrenik Gandhi, Business Head, White Rivers Digital

Posted on 18 June 2013 by BMMBoxer

Name:  Shrenik Gandhi

Company: White Rivers Digital

Designation: Business Head

Questions:

1. Tell us something about your company – White Rivers Digital

White Rivers Digital is a Mobile, Social Media, Web & Creative consultancy. The company believes that brands need smart, quick-paced, nifty and creatively crafted solutions to effectively reach out to the target audience online, to stand out from the clutter and to grow.

2. Why did you decide to get into the digital industry given how competition-intensive it is?

To answer this question in a word: Passion.

Passion for Digital is what got me onto this space. This field gives us an opportunity to learn, unlearn & re-learn. Also, it is dynamic enough to keep people like me, who get bored with the same job regularly, stick to it. Speaking about competition, its too big a pie for the existing market to eat. India, as a country, is yet to see the real potential of the digital market & hence there is still a lot of space for existing players to grow as well as new players to flourish.

We, at White Rivers Digital believe that the real competition for any company is what it was yesterday! Always try to get better than what you were & then the real world competition shall not be as relevant.

3. What prompted you to start your own business as opposed to sticking to a job?

Starting up the business was always in mind. Picture this: The first time you wanted to learn swimming, everyone would have taken a round of the pool you were about to jump into, with zillions of questions in your mind, regarding fear, depth etc. You cannot understand or face the same till the time you jump into it. Even in real life, it is the same case. You have to stop constantly thinking around it & jump into it as soon as you have a sustainable plan. Simple. Be an entrepreneur, Face it!

4. What does entrepreneurship mean to you? Define it.

Entrepreneurship is dreaming about an idea, living it, sticking by it, standing up against the world & yet enjoy every second of it.

“Its about taking chances now, to tell stories on it when old!”

5. Who is the entrepreneur you look up to?

Kishore Biyani.

For his simplicity, believing in the concept of Indianness & for being a first generation entrepreneur.

6. What are the perks and pitfalls of owning/running a business?

Perks: When you start building your team for your dream, it is indeed a euphoric moment to see people working with you towards your dream & you get motivated to work all the more harder.

Pitfalls can be compromise on short term monetary gains, stabilised salary, time you cannot spend with your close ones, as you are working on ideas to get your business better & time you cant give yourself.

You may have to spend long hours on weekend working, but at the end of the day if it brings a smile on your face, it is definitely worth it.

7. What are the tips you’ll share with budding entrepreneurs/people who want to start their own business?

Believe in a better tomorrow, always. No matter what the world says, if you believe in an idea, live by it. Also, I have seen a lot of people waiting for that right idea to strike. You shouldn’t. There are millions of businesses already existing in the world. Pick up one & make it better. Simple.

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Alternative Careers, 3: Celebrity Manager

Posted on 15 June 2013 by BMMBoxer

– By Mariya Sethjiwala, Sophia BMM

Management takes an all different and exciting twist when you add a dash of glamour and mix in a high profile celebrity. Managing a celebrity is quite an art we say!  An artist or a sportsperson has certainly put in all efforts to reach a cult status, but it is the job of his or her manager to help the person manage his/her day to day affairs, and help them live and cope up with their high flying lives. A manager is an indispensable asset in a celebrity’s life.

A celebrity manager provides services such as celebrity/athlete grooming, managing his or her time schedule, public relation services, marketing and advertising campaigns, negotiating endorsements, promotional launches, parties, and personal appearances.

The catch here for beginners is not to run after an already established star, but find your clients yourself! Identifying talent in sport-spersons or musicians of varied genres and then marketing them in order to create their brand value is what you should look to do.  A safe option here would be to associate yourself with a celebrity management firm at the start of your career before you have enough experience to be an independent celebrity manager or maybe, open your own firm.

To become successful in this field, you should have the ability to connect with people coming from various backgrounds. Ample amount of patience is required to deal with the person you are managing. A good knowledge of all brands is a must to identify and target brands that your client can endorse. You should be able to come up with solutions quickly and deal with pressure cooker situations. A celebrity manager needs to be creative enough to make his/her client reach out to brands and the audience. For this, good Public Relations skills come in handy.

Managing a celebrity is not rocket science. All it takes is to be aware and foresighted enough to spot opportunities in opposing circumstances. Once you get in the field, you get to travel the world, and live the celebrity life as your clients’! This isn’t a desk job, and new work assignments daily and interacting with people from varied fields enriches you as a person. Also, cracking big deals for your client can mean getting a fat pay-check for yourself too!

So, if you are good with people, smart and logical, a quick thinker and have a general understanding of the entertainment industry, you have a shot at becoming a celebrity manager.

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Projects, Studies & More – How It All Happens In BMM

Posted on 13 June 2013 by BMMBoxer

- By Devina Sethi, Sophia BMM

You walk into class for the first time, nervous and scared. By the first week you know how your college is, what the course is about and you gradually begin to make friends. You taste a different kind of freedom for the first time. By the second or third week of class you are introduced to your projects. You get excited because this is probably the first time that you will research, understand, analyse and present all at the same time.

Well, there are two types of students. The Type One kind of student works each day and finishes his/her work bit by bit. They are often known as the methodological or the organised kinds. The Type Two however, are the “work-only-when-absolutely-required” type. These students do not start their work till one night before the submission. If Type One works for an hour for four days, Type Two will work for three hours the night before the submission.  There are both kinds of students on all batches. Which type is your type? Which way of working will benefit you more? That is for you to decide.

Soon, you will be introduced to a different kind of project, called a “Group Project”. Each group has different way of working.  Some groups are the collective democracy kinds; the members of these groups sit together at all times to complete the assigned task. Whereas the other kind of is group is the group which believes that individual work will yield to better results. They assign different tasks to their group members and come together once the individual work is done to put the whole project together. However, what is common between both the groups is that a group leader will emerge from amongst the group. This leader will not be selected, nor elected; he/she will just voluntarily take on the responsibility of being the communication link between the group members and moderating the discussions.

By the time you come to second year, groups will see a lot to ‘marriages and divorces’ between the group members. Laughter and tears will be shared. Is BMM just about projects? Well, though projects take up our major study time, a BMM student is required to study for the semester end exams.

Honest is what I’ll be with you now.  Most BMM students do not study throughout the semester. They are focussed on projects. They seldom bother about their course in the exam. Is this the correct thing? Well, I’m not too sure.

However, it can be fatal not to read the newspaper, not to watch advertisements, news etc. Why? Wait, I will give you an example to tell you why. Once I was in my Cultural Studies and the question was “Give an example of an ad where there is gender stereotype.”  There were many students who could not attempt this question properly because they did not watch enough advertisements!

So, whether you study the course material or not, it is very necessary to read and watch all forms of media. Doing so, will help you throughout the course, in your projects and in exams.

Most students tend to study a few days before the exams. Some students prefer to study in groups as interacting helps them analyse certain things better. On the other hand students like to study alone. Both ways work depending upon what works for you as an individual.

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Upasana-Makati_Founder-Publisher_White-Print

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Alumni Interview with Upasana Makati, Founder & Publisher, White Print

Posted on 10 June 2013 by BMMBoxer

My Name is: Upasana Makati

BMM College: Jai Hind College

BMM Specialisation: Journalism

Currently Working at: Founder & Publisher, White Print

Q1. Does being a BMMite give you an edge over others in the field of media?

The experience and exposure that a BMM student might get through the projects, shoots, trips, college fests can certainly be of great use when he or she enters the real world.

Q2. Do the subjects in BMM help you know the reality of the job? Is there any place for theory in the creative world?

Well, a few subjects in BMM and textbooks may not really be applicable in the real world. However, in my opinion having theoretical knowledge is very essential since it helps you build a great foundation. Once the theory is powerful, application and grasping practical skills becomes an easier task. Knowingly or unknowingly you do end up using or referring to the theory you once studied in the three years of BMM or even before that in school or college. Having said that, the practical skills that each job demands cannot be learnt from any textbook. Experience can be your only tutor.

Q3. BMM or BMM from a particular college? Does it make a difference?

Definitely BMM from a particular college. The quality of projects and faculty is of utmost importance in a course like BMM. After hearing stories from students of BMM from other colleges, I certainly feel that my experience in Jai Hind was extremely enriching, quality driven and exciting.

Q4. Internships during colleges – are they relevant in the long run?

Internships are like a trailer to a film. They can certainly give you a taste of the field and help you make decisions about your future. It might help you decide if you are cut out for taking up a job in a particular sector. Also, how seriously and honestly you deal with an internship is also a crucial factor. You need to be sincere and go with an intention of extracting the most out of it.

Q5. Work Experience or Higher Studies? What’s your pick? Why?

For me work experience comes before further education. What a job can teach you, books cannot. Once you have a strong foundation, working for a while can only make the further education more meaningful and gratifying. Understanding of theory must be followed by its application in the real world. You can extract the maximum out of the higher education only once you are aware about the nuances of the real world.

Tips for BMMBoxers:

BMM is…A tumultuous three-year journey!

Your favourite subjects in BMM: Marketing, Management, Journalism & Public Opinion and Understanding Cinema.


5 Must-Follow Tips for BMMites:

  • Live the three years of BMM to the fullest
  • Participate in every college fest!
  • Don’t stick to text books
  • Don’t try finding the meaning of the word ‘Creative’. You won’t find it!
  • Explore, Experiment and Enjoy

Current BMM students can connect with you on: You could write to me at upasana@whiteprint.in or drop in a message on our Facebook page http://www.facebook.com/WhitePrint

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Photo Essay: Ladies Coupe by Shreya Shetty

Posted on 04 June 2013 by BMMBoxer

– By Shreya Shetty, Sophia College

I present this Photo-Essay in a very intimate and personal form, exactly in the way I’d see people or their experiences. I name this essay ‘Ladies Coupé’ after being inspired by novelist Anita Nair who has written a book which is titled so. But this essay focuses on the various moments women, as travelers, face throughout their journey. Eve-teasing, frustrations, being scared, being happy, are a few moments I’ve tried to capture of the daily commuters of the Western Railway, Mumbai Local. This is a whole different level of Candid photography! The crowds, the women, their priceless expressions and the daily photography sessions helped me see traveling in a completely different light. Hope you enjoy my work!

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Alternative Careers, 2: Wildlife Photography

Posted on 01 June 2013 by BMMBoxer

– By Mariya Sethjiwala, Sophia College

Nature, in all its forms, presents not only a great escape from the hustles of city, but if you look through your lenses closely, it can provide various career opportunities. Ever thought YOU could be a wildlife photographer? Today, photography has become a common hobby for the metro youth. The great thing is it is a highly diverse profession. One of the most interesting and challenging streams of photography surely is Wildlife Photography.


A passion for photography and a great deal of knowledge about cameras and lenses is a must to start with when you talk about becoming a wildlife photographer. Apart from that, you need to have a genuine love for animals, birds, forests and everything natural. This profession, whether taken up as a hobby or a profession, requires a great deal of perseverance and patience from the photographer. Moreover, it is imperative that you respect your subjects. Awareness about the various laws of forest and environment and their compliance is a necessity.
As such, being a wildlife photographer requires no formal training. Most wildlife photographers would tell you they started doing it just by chance on some camping trip or a family holiday to forest reserves! If you are intrigued by nature, start as soon as you lay your hands on a camera. Who says you have to get to a forest? Begin by observing closely your surroundings and environment and the creatures that live around.


When you decide on turning a pro, a journey that might well change the way you see the tiniest of things awaits you. Getting close to nature also involves communicating well with the forest officials and even local tribesmen. You have to get information from these people as to what is the most suitable time and place to shoot the animals, birds or any aspect of nature you are looking to capture. Doing your homework before you start shooting and drawing up a schedule is also an important aspect of shooting in the wild.
After you have done your shooting and finished working for the day, the important task of getting your work noticed lies ahead. It is advisable to do as much independent work as possible when you have just started off. You can share your work with magazines, newspapers or even wildlife NGOs. You can even use your pictures as cards and calendar backgrounds. Hosting exhibitions and booking gallery shows to display your work once you get known in the local market is what will follow.


Fortunately, India’s rich and diverse wildlife offers great opportunities to photographers to capture breath-taking images. After all the hard-work and, just one amazing image is enough to make your day!

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Photo Essay: Simplicity by Vinod Talreja, KCBMM

Posted on 28 May 2013 by BMMBoxer

Hi,

I am Vinod Talreja KC-BMM. I am doing photography from almost a year and a half now and I aspire to be a photojournalist in one of the best newspapers in the country. I am no good at writing and photographs are my way of expressing myself. I believe photographs can be used as powerful means of communication. My picture of the broken egg-shell was a part of my photo story on female foeticide. Most of the photographs seen here comprise of simple things that are many a times neglected by us. Enjoy!

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DJ Alia

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Alternative Careers, 1: DJ

Posted on 25 May 2013 by BMMBoxer

- By Mariya Sethjiwala, Sophia College

The scratching sound of a disc, the innumerable keys on the sound board, the lights of the dance floor, the thump of the music – if this gives you an adrenaline rush, then surely, a part of you wants to make people dance to your tunes and take a party by storm. To be a DJ is the career you need to zero in on then!

Not regarded as a mainstream career option till a while back, Disc Jockeying or DJ-ing today has emerged to be a successful career option for people who know their music and can create foot-tapping numbers to dance on. With the increase in per capita income and the willingness of people to spend on celebrations- no matter big or small, music remains the key. The soaring high awareness of good music among the party-goers and party-hosts has made a good DJ one of the most sought after people in the media industry.

To give you a very basic explanation, a DJ is the person who selects and plays pre-recorded music for a gathered audience for a variety of events and functions. Most professional DJs do much more than just play music: they are responsible for mixing tunes, forming beats, setting the right mood in the club, understanding the clientele and playing music according to their likes and dislikes.

To become successful in any profession isn’t a piece of cake and DJ-ing is no exception. Knowledge of the technicalities of sound is a must if you want to be a DJ; that means concentrating hard in your Radio and Television lectures in the fourth semester of BMM. But let me tell you that these lectures will simply give you a sketchy base. There’s a sea of things you will need to know and learn about like cartridges, needles, mixers, tables and the list is endless.

I’d advise you to follow the current trends of music. A DJ should know at the tip of his fingers what sort of music is in and what is out. Stay glued to top music channels and keep a track on what’s playing on the radio stations as well. Practice is what will make or break your career. Wouldn’t it be really uncool if people are staring at the ceiling when you are playing your music instead of dancing? You need to get hands on training to prepare for your big night. So if you really are sure you want to be a DJ and are willing to spend massive amounts on equipment, then go ahead and buy your own tools. But a wiser option would be to work as an assistant to a DJ and get to used his equipment and learn from him.

The bottom line is that you must strike the right chord with your audience. Once you do then a life of fun, music and a lot of ‘scratching’ awaits you!

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