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	<title>BMMBox.com &#187; big boss</title>
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		<title>Allen Solly’s flash mob strategy for ‘I Hate Ugly’ campaign</title>
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		<pubDate>Mon, 02 Nov 2009 13:32:41 +0000</pubDate>
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				<category><![CDATA[BuzzBox]]></category>
		<category><![CDATA[7up]]></category>
		<category><![CDATA[allen solly]]></category>
		<category><![CDATA[big boss]]></category>
		<category><![CDATA[colors]]></category>
		<category><![CDATA[flash mob]]></category>
		<category><![CDATA[shoppers stop]]></category>

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		<description><![CDATA[Advertisers can do anything to attract eyeballs for their brand, and the latest strategy which is a hit amongst the crowd seems to be the flash mob strategy. The strategy refers to hiring a few people, who would assemble at crowded places and perform an unusual act. Last weekend Allen Solly got 100 live models [...]]]></description>
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