The ‘desi girl’ Priyanka Chopra is all set to make her debut on the small screen. Priyanka Chopra has been signed by Colors TV to host Fear Factor 3 -Khatron Ke Khiladi, which is a special IPL edition.

The earlier format had 13 models and one Khiladi, but the third season will see 13 cricketers both national and international battling it out to win the title.

Ashvini Yardi, Programming Head-Colors, confirmed the news,” Akshay took the Khatron Ke Khiladi series to greater heights. We wanted a change in the concept of the show and so earlier, we had 13 ‘haseenayein’ and one ‘khiladi’, but now, we have one haseena and 13 cricketing khiladis from IPL in the upcoming season. We have a tie up with the IPL edition to enhance the branding between IPL and Colors and we will have year-long activities to demonstrate the merger.”

Priyanka spoke about her new role, “I am honored to be associated with one of the biggest shows on Indian television today as it fits aptly with my personality. I have been an avid watcher of the Fear Factor – Khatron Ke Khiladi series till now. I look forward to my innings in the TV industry with this show that gives an adrenaline rush to the viewers. The concept of the show, which will see some of the biggest names of cricket vying for the title, attracted me.”

Hope this haseena manages to charm the TRPs as well as the Khiladi did

LG Electronics has roped in Bollywood hottie Akshay Kumar to endorse its LG Flat Panel Display (FPD) segment.

Moon B Shin, MD, LG Electronics India confirmed the news and said, “We are aiming to be no. 1 in flat panel TV market with a targeted market share of 33% in 2010. To achieve this we are coming up with whole new series of full LED LCD TV’s. Our full LED range, known as Infinia, is loaded with superior features showcasing next generation technology like 3D display, broadband TV, wireless solutions and Full LED’s. We have chosen Akshay as our brand ambassador for LG FPDs because he personifies the LG brand. He is a big style icon, gizmo and action freak”.

A 360 degree marketing campaign with Akshay will be rolled out soon. A multi-media campaign which will include print, television, radio, outdoor, cinema and the internet media, has also been planned.

The advanced version of LED (Liquid Emitting Diodes) will be launched in 2010. The company aims to sell atleast 3 lakh units by the end of this year.