Videocon has roped in Abhishek Bachchan to endorse its D2H (Direct to Home) services. Videocon is the latest entrant in D2h segment, competing with already established brands like Dish TV, Airtel Digital TV, Reliance Big TV and a few regional players.

Videocon product range would consist of satellite LCD, color television, DVDS and satellite box offering DTH services. This range offers direct service to home without a set top box. The products will have exclusive features like live preview, two tickers on screen, active games, transparent onscreen display, and information bar on screen that will give details about programs, time, date and weather. Customers will get to choose from 244 channels and services.

Speaking about the association, Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) commented, “Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand’s face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his calibre and excellent standing in the entertainment industry.”

Abhishek Bachchan also added, “I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of direct–to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These satellite Products receive DTH services directly, they do not need a set top box”.

ET Now, the news channel from the Times Group is now available on Tata Sky, a direct-to home provider. The channel will be available on Tata Sky’s channel no. 542. The channel had made it available on Airtel Digital TV last year as well.

The channel is among the top leading news channels in India and aims to increase its viewership by having its presence felt in the DTH sector.

Confirming the news, Vineet Jain, managing director, Bennett Coleman & Co. Ltd. (BCCL) said, “Since its launch in June last year, ET NOW has acquired significant audience acceptance. In line with our effort to increase reach and viewership, ET NOW will capitalize on the high reach of Tata Sky across the country. We are committed to transforming the demography of the business news broadcasting segment and emerging as a preferred choice for corporate India.”

Vikram Kaushik, managing director and CEO, Tata Sky, further added, “Tata Sky, since its inception, has focused on creating a strong premium brand. In a similar fashion, ET NOW has successfully achieved a niche status as becoming the voice of India Inc by delivering authoritative and accurate developments in real time. Making ET NOW available to our subscribers is one more way of enhancing experience of viewers who look for such insights.”