Posterscope India, a joint venture between UK’s Aegis Group Plc, the world’s leading OOH planning and buying company Posterscope Worldwide has recently completed its first year in India. In this short time span, Posterscope has worked on about 350 ooh media campaigns across various towns and cities. It has created the world’s first real Out-of-Home communications network with billings in excess of $2.0 billion.

Ashish Bhasin, Chairman – India & CEO South East Asia, Aegis Media added, “We are extremely proud of the phenomenal success that Posterscope India has achieved within a year and what Haresh Nayak and his team have done in this market is nothing short of a miracle. Not only have they put together a team of the best OOH professionals, they have also brought in and localized the world famous Prism suite of tools that Posterscope Worldwide is well known for. They are truly helping professionals in an otherwise disorganized market. My heartiest congratulations to them.”

Posterscope has an impressive clientele which includes brands like Future Group, UB Group, Mont Blanc, Essar, World Gold Council, Shopper’s Stop, Tanishq, Philips, Amul, Rayban, Godrej Interio, Google, Go Air, Tourism Australia, Blue Star, Lee Cooper, Ginger, Adidas, ING Vysya, Big Bazaar, Levi’s, etc. It is currently working on its 350th campaign for Titan.

“Posterscope India has already conducted campaigns in more than 500 cities and towns. Today, Posterscope India is the only agency with Prism tools and we are rolling out more of the suite as time progresses. We aim to have offices in 32 cities and have a team of 100-plus professionals before our second birthday. It has been a delightful year for us,” said Haresh Nayak, Country Head, Posterscope India.

It seems that advertisers prefer outdoor media even in times of recession.

Posterscope Asia Pacific, Aegis Media’s OOH division has announced Ashish Bhasin as its new Director. Ashish Bhasin additionally also serves as chairman, India and CEO, Aegis Media South East Asia. Bhasin joined Aegis Media in June 2008 and has substantially contributed in the growth of the business.

Bhasin has an experience of 20 years in the industry. His successful career graph includes working with the top honchos of the advertising field. He worked with Lintas India and headed most of his divisions like Initiative Media India (as President), Integrated Marketing Action Group (as Director). He also additionally took the role of executive vice-president, Lowe Worldwide and Asia regional director for Integrated Marketing.

About his new role Bhasin said, “This is a great opportunity and I am looking forward to highlighting the strength of Posterscope in Asia Pacific and ensuring that our clients continue to get the absolute best from our out-of-home offering.”

Since its launch in 2008, Posterscope Asia Pacific has extended its reach across 12 cities in India and is serving almost 34 clients already.