F.Y.B.M.M Semester II

1. EFFECTIVE COMMUNICATION SKILLS-II

• Reading
  • Understand concepts and arguments in discursive prose. Analyze an argument and assess its strengths weaknesses
  • Recognize features of language, such as
    • Vocabulary
    • Grammatical structure
    • Textual organization, aspects linkages in text (coherence, cohesion) style; colloquial, formal, ornate, bare; concise diffuse tone i.e. the feeling behind writing e.g. neutral, ironic, humorous, angry bias and point of view, neutral slanted.
• Writing
  • Ability to produce language which is closely reasoned and/ or persuasive; analysis and interpretation of concepts or claims from different angles (e.g. editorials, letters to the editor, public appeal, debate, speech)
• Editing and Summarizing
  • Restatement of given text with a view to edit for linguistic or stylistic purposes
• Oral communication
  • Training in achieving knowledge of the conventions of conversation and social interaction (such as appropriate forms of address and reference, how to convey compliment, gratitude, etc.) and oral interaction in semi-format / formal situations
• Thinking
  • Lateral thinking
    • Many ways thinking
    • Brainstorming as a tool
    • Lateral thinking and creativity
  • Mind mapping – integrating left and right brain thinking
  • Mind mapping and radiant thinking
  • Problem solving using lateral thinking and mind mapping

2. POLITICAL CONCEPTS AND INDIAN POLITICAL SYSTEM

• Concepts
  • State
  • Society
  • Nation
• Political Ideologies
  • Liberalism
  • Fascism
  • Socialism
  • Communism
  • Democracy
• Indian Constitution
  • Brief history of Indian constitution
  • Salient features
  • Preamble
  • Fundamental Rights and Duties
  • Indian Federalism
• Indian Political System
  • Features of Indian political system
  • Nature of Indian political system
  • Political parties, features of Indian political parties, significant political parties
  • Identity politics: caste, reservation, politics of religion
  • Regionalism and secessionism
  • Elections in India: understanding election process, opinion and exit polls, landmarks in electoral process.

3. PRINCIPLES OF MARKETING

• Introduction to marketing
  • Definition and importance of marketing
  • Evolution of marketing
  • The marketing concepts
  • Marketing challenges in new millennium
• The marketing process
  • The marketing mix
  • Marketing planning and strategy
  • Understanding environment
• Market segmentation
  • Definition of market segmentation
  • Basis of segmenting
  • Consumer markets
  • Requirements for effective segmentation
  • Developing positioning strategy
• Consumer behavior
  • Consumer markets and consumer buyer behavior
  • Business – to Business
• Marketing research
  • Importance of marketing research
  • The marketing research process
  • Understanding the market information system
• Product
  • Product classification
  • Consumer products and industrial products
  • Individual product decisions, including branding and packaging
  • Product life cycle strategies
  • Service marketing
• Distribution channels
  • Nature
  • Importance and levels of distribution channels
  • Functions of intermediaries
  • Selection of channels of distribution
• Promotion
  • The promotion mix
  • Personal selling
  • Advertising
  • Public relations
  • Direct marketing
  • Integrated marketing communications
• Role of electronic commerce in marketing

4. INTRODUCTION TO PSYCHOLOGY

• Evolution of Psychology
  • Schools of Psychology
  • Branches of Psychologies
• Personality
  • Freud
  • Alex Bendura
  • Humanist Psychologies
• Motivation
  • Hierarchy of need
  • Motivation and choices
• Emotions and Arousal
  • Hyper, Under, Optimal
  • Feeling affective
  • Basis of emotion
• Cognition
  • Thinking
  • Memory encoding and retrieval
  • Learning conditioning (classical and later developments)
• Perception
  • Visual depth
  • Gestalt
  • Auditory
  • Sensual
  • Social perception
• Attitude
  • Basis of attitude formation
  • Attribution
  • Cognitive dissonance
  • Prejudice
• Media and attitude
  • Theories of media and attitude change
  • Role of media in attitude change
• Stress and health Psychology

5. PRINCIPLES OF MANAGEMENT

• Introduction to Management
  • What is Management?
  • Management functions
  • Management levels
  • Management skills
  • Traditional and professional Management
  • Management consultancy in India
• Management Yesterday and Today
  • Early Management thought and practice
  • The classical Management perspective
  • Behavioral Management perspective
  • Quantitative Management perspective and Contemporary Management Perspective
• Environment and Ethics
  • Organizational environment and its influence on management practice
  • The ethical and social context of management
• Planning and Decision Making
  • Basic elements and process of planning and decision making
  • Types of Plans Management by Objectives (MBO)
• The Organizing Process
  • Defining Organizing Process and Structure
  • Formal and informal organizations
  • Departmentation
  • Span of management
  • Delegation and decentralization
  • Line and staff organizations
  • Managing change in an organization
• Human Resource Management Process
  • Human resource planning
  • Staffing
  • Training and development
  • Performance appraisal
• Motivation and Leadership
  • Understanding motivation
  • Theories of motivation
  • Nature of leadership
  • Theories of leadership
  • Styles of leadership
• The controlling Process
  • Defining controls
  • Importance of control
  • The control process and characteristics of effective control

6. INTRODUCTION TO ENGLISH LITERATURE

• Novel
• Drama
• Short Stories
• Poetry