BMM Syllabus – Semester 2

Posted on 23 January 2013 by BMMBoxer

Paper-I — EFFECTIVE COMMUNICATION SKILLS–II

Marks: 100 (Theory:60, Internals: 40)

Objective:

  • ¾ To advance the communication skills in Marathi, Hindi and English acquired in the first semester.

Topic of Lectures

  • Reading
  • Writing
  • Editing & Summarizing
  • Oral Communication
  • An Introduction to Logic

Paper-II — POLITICAL CONCEPTS AND THE INDIAN POLITICAL SYSTEM

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To acquaint the students with fundamental political concepts essential for understanding political systems and theories.
  • ¾ Orient the students to the Indian Constitution and the functioning of the Indian political system.
  • ¾ To provide the students with a strong base on  the ‘Indian Concepts’ and to expose them to the complexities of Indian Political Systems.

Topic of Lectures

  • Indian Constitution
  • Political Dynamics (India)
  • Political Dynamics (Maharashtra)


Paper-III — PRINCIPLES OF MANAGEMENT AND MARKETING

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To provide an introduction to the fundamentals of management and marketing.

Topic of Lectures

  • Introduction to Management
  • Management Today
  • Organizational Environment and Ethics
  • Introduction to the Marketing Process
  • Marketing Strategy & Marketing Mix
  • Product Mix
  • Price Mix
  • Place Mix
  • Promotion Mix
  • Marketing in the Digital Age
  • Responsible Marketing & Ethics

Paper-IV — INTRODUCTION TO PSYCHOLOGY

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To provide an understanding of the basic concepts of Psychology and its relevance to mass media

Topic of Lectures

  • Evolution of Psychology
  • Personality
  • Motivation and Emotion 08 Cognition
  • Perception
  • Attitude

Paper-V — AN INTRODUCTION TO LITERATURE

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ Through reading about litterateurs and their work help students evolve into more thinking, aware, sensitive human beings; to deepen and widen their understanding of themselves and of life.
  • ¾ To expose students to good writing to help them write better.
  • ¾ To introduce students to the various genres and  literary terms to enhance their understanding of
  • world literature.

Topic of Lectures

Part I

  • Introduction to North American writers
  • Introduction to African writers
  • Introduction to European writers
  • Introduction to South American Writers
  • Introduction to Asian writers

Part II

  • Introduction to Indian Writers

Part III

  • Introduction to literary criticism terms

Paper-VI — TRANSLATION SKILLS

Marks: 100 (Theory:60, Internals: 40)

Objectives:

  • ¾ To know the importance of translation in media.
  • ¾ To provide English, Hindi and Marathi translation skills required in media.

Topic of Lectures

  • Importance of Translation and Need
  • The Concept of Translation
  • Translation Theories
  • Types of Translation
  • Translation in three languages (Practical)
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