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	<title>BMMBox.com &#187; Third Year Advertising</title>
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		<title>Semester 5</title>
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		<pubDate>Thu, 28 Jan 2010 05:40:15 +0000</pubDate>
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		<description><![CDATA[T.Y.B.M.M. ADVERTISING Semester V Subject : Advertising in contemporary society Paper-I Objectives To recognize the roles of advertising in modern society To understand the current developments and problems concerning advertising as an economic and social force. Appreciate the increasingly international nature of advertising. To analyze the interdependent nature of advertising and popular culture. Syllabus 1. [...]]]></description>
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		<title>Semester 6</title>
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		<pubDate>Thu, 28 Jan 2010 05:35:59 +0000</pubDate>
		<dc:creator>BMMBoxer</dc:creator>
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		<category><![CDATA[TYBMM Semester 6 Syllabus]]></category>
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		<description><![CDATA[T.Y.B.M.M. ADVERTISING Semester VI 1. ADVERTISING AND MARKETING RESEARCH Fundamental Marketing Research Skills: Research techniques Sampling methods Research Design Steps in the Research Process Questionnaire Development Report writing Data analysis Product research New product research Product specifications Branding research Pricing research Packaging research Product testing Comparison tests Analysis of trends, competition Searching for and analyzing [...]]]></description>
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