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		<title>BMM Syllabus</title>
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		<pubDate>Mon, 01 Feb 2010 12:57:45 +0000</pubDate>
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				<category><![CDATA[BMM Syllabus]]></category>

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		<description><![CDATA[Select the year and semester (and specialization for 3rd year) to get a peek on the syllabus! *Though we have tried to keep the syllabus error-free as much as possible, it will be great if you can let us know about any changes required. Send an email to connect@bmmbox.com with your detailed suggestions. We will [...]]]></description>
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		<title>Semester 1</title>
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		<pubDate>Fri, 29 Jan 2010 18:35:01 +0000</pubDate>
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				<category><![CDATA[BMM Syllabus]]></category>
		<category><![CDATA[FYBMM Semester 1 Syllabus]]></category>
		<category><![CDATA[First Year]]></category>

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		<description><![CDATA[F.Y.B.M.M Semester I 1. EFFECTIVE COMMUNICATION SKILLS-1 Reading Read with fluency and speed Skimming and scanning Identify, collect and record relevant information from factual discourse, from a given perspective or for a given purpose; to isolate fact from opinion Recognizing aspects of language, particularly Vocabulary Grammatical structure Textual organization, aspects of linkage in text (coherence, [...]]]></description>
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		<title>Semester 2</title>
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		<pubDate>Thu, 28 Jan 2010 19:00:04 +0000</pubDate>
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		<description><![CDATA[F.Y.B.M.M Semester II 1. EFFECTIVE COMMUNICATION SKILLS-II Reading Understand concepts and arguments in discursive prose. Analyze an argument and assess its strengths weaknesses Recognize features of language, such as Vocabulary Grammatical structure Textual organization, aspects linkages in text (coherence, cohesion) style; colloquial, formal, ornate, bare; concise diffuse tone i.e. the feeling behind writing e.g. neutral, [...]]]></description>
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		<title>Semester 3</title>
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		<pubDate>Thu, 28 Jan 2010 05:45:48 +0000</pubDate>
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		<category><![CDATA[Second Year]]></category>

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		<description><![CDATA[S.Y.B.M.M Semester III 1. INTRODUCTION TO ADVERTISING Meaning, Definition and Function Relationship with Public Relations and Marketing Need for Advertising History of Advertising at national and international level Various Advertising Media and their developments from print to broadcast to internet Structure of and Ad agency and the role of each department Basic relationship between client, [...]]]></description>
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		<title>Semester 4</title>
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		<pubDate>Thu, 28 Jan 2010 05:44:23 +0000</pubDate>
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		<description><![CDATA[S.Y.B.M.M Semester IV 1. MASS MEDIA RESEARCH Introduction to Research Concepts Scientific research and its basic principles, empiricism, verifiability, generalization Quantitative vs. qualitative idea Role of research in the media Commercial vs. academic research Administrative v. cultural research Research related to media institutions, media message and media audiences Research Approaches or designs Experiment Survey Case [...]]]></description>
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