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How to write a columns

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  • How to write a columns

    The great growth area in journalism, and a product of fatter newspapers. Columns, like features, come in many forms. They are defined by ownership; the column "belongs" to its author who has that ultimate journalistic luxury, a slot, guaranteed space over which he or she presides and has, in some cases, near total control over content. The assumption is that readers seek out the writer first rather than the subject matter, because they are interested in that writer's opinion, whether or not they agree with it. The so-called "me" columns, often dealing with no more than the everyday trivia and experiences of the writer are remarkably popular, providing a printed version of soap. It is a form of writing that seems to have translated effortlessly to the blog.
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